Director, US NPBD, Cardiovascular

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Job Function:
Marketing

Job Sub Function:
Strategic Marketing

Job Category:
Professional

All Job Posting Locations:
Titusville, New Jersey, United States of America

Job Description:

J&J Innovative Medicine is recruiting for a Director, US New Products Business Development (NPBD), Cardiovascular, based in Titusville, NJ.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements.

Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

Purpose: The Director, New Products Cardiovascular will support the launch planning efforts for Milvexian through the joint J&J - BMS Alliance.

This role will lead and shape the pre and post launch Hospital/ IDN Strategy and implementation plan for Milvexian.

The leader will also serve as the Secondary Stroke Prevention co-lead for the Alliance US Working Group.

This position reports to the Therapeutic Area Lead Cardiovascular (TAL).

Key Responsibilities:



* Lead the development of an integrated US Hospital/ IDN strategy and execution plan for Milvexian in partnership with BMS, inclusive of the EHR/ Digital Strategy.


* Champion data-driven decision making and proactively adjust strategy using market research, analytics, and when available insights from customer facing team(s)


* Continuously advance core marketing fundamentals, including insight generation, segmentation, message and creative development, and impact measurement.


* Lead KAM strategy, deployment planning and training plan


* Partner closely with internal cross functional partners and drive alignment with BMS to ensure the evidence generation plan supports the needs of institutional customers


* Manage the agency-of-record relationship and other agency/vendor partners to deliver high-quality HCP tactics on strategy, on time, and within budget.


* Build strong partnerships with cross-function...