Associate Director, US NPBD, Cardiovascular

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Job Function:
Marketing

Job Sub Function:
Strategic Marketing

Job Category:
Professional

All Job Posting Locations:
Titusville, New Jersey, United States of America

Job Description:

J&J Innovative Medicine is recruiting for an Associate Director, US New Product Business Development (NPBD), Cardiovascular, based in Titusville, NJ.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements.

Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

Purpose: The Associate Director will serve as a core member of the team responsible for US launch planning for Milvexian.

This role will be responsible for developing the integrated consumer marketing strategy, positioning, and messaging for Atrial Fibrillation and Secondary Stroke Prevention indications in partnership with our Alliance partner, Bristol Myers Squibb.

In addition to the consumer strategy, the Associate Director will develop consumer-facing brand campaign(s) and patient initiatives, including creative development, content planning, and channel orchestration across paid, owned, and earned touchpoints.

Shape and lead digital, media, and omnichannel strategy to drive awareness, engagement, and business performance for Milvexian, using data-driven insights to optimize impact.

Partner closely with agency teams and internal & alliance cross-functional stakeholders, including insights and analytics, medical, legal, regulatory, market access, field, media excellence, SIA, IT, Digital Solutions and commercial partners, to ensure aligned development and flawless execution of indication-specific strategy and tactics.

Translate market research, competitive intelligence, and performance analytics into actionable recommendations that strengthen brand differentiation, improve patient engagement, and inform ongoing optimization.

Support patient advocacy efforts, patient st...