Brand Studio Content Specialist

Brand Studio Content Specialist

This role is located at our Corporate Office in Arden Hills, MN.

We offer a hybrid work environment that consists of 3 days in the office (T/W/Th) and 2 days remote/virtual (M/F).

This role does not offer full remote/virtual.

This role does not offer relocation assistance.

The Brand Studio Content Specialist is a creative content maker who continues to sharpen their skill sets and capabilities, bringing with them a passion for brand storytelling.

This role is responsible for capturing, developing, editing, producing and advancing brand-first content across channels and formats.

The Brand Studio Content Specialist brings brand storytelling to life through social-first and audience-centered creative, partnering with central marketing, designers, culinary, and community development, agencies, media partners and other internal and external partners to deliver clear, high-impact creative assets aligned to brand strategy, voice, standards, channel needs and audience engagement across the enterprise.

Content Capture


* Concept, plan, shoot, and capture content in multiple formats to support agile brand, campaign, activation and channel needs.


* Support pre-production planning, including shot lists, content needs, logistics, and coordination with internal and external partners.


* Capture social-first style video and photo content that supports campaign, activation, and always-on needs.


* Partner with writers, culinary specialists, content producers, graphic designers, and other Brand Studio team members to develop concepts, align creative direction, and move content from idea to finished asset.


* Develop and adapt content within established brand strategies, channel frameworks, audience priorities, and content guardrails provided by Community Development and brand teams.

Content Editing and Development


* Develop and edit content for a multiple platforms and formats, including Meta, TikTok, Pinterest, email newsletters, websites, and other owned channels.


* Apply social-first editing techniques, short-form content best practices, and platform-specific creative approaches.


* Use tools such as Canva, CapCut, Descript, app-native editing tools, and Adobe Creative Cloud to produce polished content.


* Ensure content aligns with brand strategy, voice, standards, channel nuances, Legal requirements

Production/Producing


* Coordinate and support creative production efforts from ideation through execution for small-scale agile content and larger-scale productions.


* Collaborate with copywriters, designers, culinary specialists, content producers, Community Development, agencies, media partners, freelancers, subject matter experts, and Legal to produce high-quality creative products that improve campaign, activation, social, digital and owned-channel content.


* Contribute to creative ideation sessions and help bring brand expression to life across businesses, brands, c...