Vice President - Product Marketing & Customer Success

As the Vice President - Product Marketing & Customer Success within Digital Channels, you will deeply understand partner goals and performance and act as the primary liaison for line-of-business stakeholders.

Job responsibilities:


* Deeply understand partner goals and performance: Maintain close knowledge of LOB priorities, success metrics, and performance against goals; identify gaps and opportunities.


* Act as primary LOB liaison: Serve as the main point of contact for LOB and key stakeholders, representing LOB needs within Digital Channels and acting as the LOB "voice" in Channels decision-making.


* Lead go-to-market alignment for digital initiatives: Translate and communicate Digital strategy and key initiatives to partners, while incorporating LOB input as strategies and plans are developed.


* Define and track outcomes (OKRs): Help shape LOB/Digital goals and OKRs, monitor progress, and provide ongoing reporting on results.


* Drive strategic planning and thought leadership: Guide strategic approaches to achieving LOB goals through analytics partnerships, competitive insights, and innovation forums.


* Own partner relationship management and escalation: Manage stakeholder relationships on behalf of Digital Channels, serve as first-line escalation, and own partner communications to build trust and consistently tell the Channels story


* Manage LOB roadmap and demand (1-N list): Maintain an LOB-focused prioritized backlog spanning current and future work, integrating combined roadmaps across teams.


* Participate in intake and requirements with Performance Marketing: Support the intake process by documenting use cases, clarifying requirements, ensuring submissions are complete/accurate, and facilitating feedback tied to defined outcomes.


* Ensure product/market fit and value articulation: Enable partner success by confirming digital capabilities meet stakeholder needs and clearly articulating the value proposition and alignment to LOB objectives.


* Enable adoption through partner resources: Develop and maintain enablement materials (e.g., playbooks) and facilitate demos with product teams to drive seamless rollout.


* Prioritize and operationalize use cases: Partner with Performance Marketing to prioritize capability use cases, leveraging established planning and intake processes.

Required qualifications, capabilities, and skills


* Experience & domain expertise: 5+ years (or equivalent) in program management, operational effectiveness, performance optimization, and delivering measurable improvements.


* Operating model fluency: Proven ability to work end-to-end within the product development lifecycle, including agile methodologies, to drive execution across multiple workstreams.


* Execution & prioritization strength: Strong organizational and project management capabilities with a track record of managing multiple high-priority initiatives, shifting deadlines, and competing ...