Business Development & Marketing Liaison

Business Development & Marketing Liaison - Skilled Nursing

Victorian Post Acute | Skilled Nursing & Rehabilitation

Compensation: $135K - $150K per year + Performance Bonus

Victorian Post Acute is seeking a motivated, outgoing, and results-driven Business Development & Marketing Liaison to join our team and help grow our census through strong relationships with hospitals, physicians, discharge planners, case managers, managed care organizations, and community partners.

This is a hands-on business development position for someone who understands healthcare referrals and is passionate about building relationships and creating new opportunities for a skilled nursing and rehabilitation facility.

The ideal candidate is a strong communicator, self-motivated, highly organized, and comfortable spending time in the community developing referral relationships.

What You'll Do


* Develop and maintain strong relationships with hospitals, physicians, medical groups, managed care organizations, home health agencies, assisted living communities, and other healthcare referral sources.


* Build and maintain a consistent referral pipeline to support census growth.


* Meet regularly with hospital discharge planners, case managers, social workers, physicians, and other key referral partners.


* Promote Victorian Post Acute's skilled nursing and rehabilitation services to current and prospective referral sources.


* Conduct regular hospital, physician office, healthcare community, and referral-source visits.


* Identify new business opportunities and develop strategies to increase referrals and admissions.


* Maintain consistent communication with referral partners and follow up on prospective referrals.


* Track referral activity, admissions, market trends, and business development efforts.


* Identify opportunities to strengthen Victorian Post Acute's presence within the local healthcare community.


* Coordinate and participate in facility tours, community events, health fairs, educational events, and other outreach activities.


* Work closely with the Administrator, Admissions, Nursing, Social Services, and Rehabilitation teams to ensure a strong referral and admissions process.


* Monitor competitor activity and local market trends.


* Develop and implement creative marketing strategies to increase facility awareness and census.


* Represent Victorian Post Acute professionally throughout the healthcare community.


* Provide regular updates to leadership regarding referral activity, market opportunities, and progress toward census goals.

What We're Looking For


* Previous experience in healthcare marketing, business development, admissions, or community relations preferred.


* Skilled nursing, post-acute, rehabilitation, hospital, home health, hospice, or senior healthcare experience strongly preferred.


* Established relationships with hospitals, physicians, discharge planners, case m...