Managing Director, Head of Private Client Segment Marketing

Join a marketing team shaping how affluent clients experience Chase Private Client across every touchpoint.

You will help define what the program stands for, how it shows up in branches and digital channels, and how clients engage over time.

Working closely with partners across marketing, product, analytics, and frontline teams, you will translate insights into clear messaging and coordinated go-to-market plans.

If you enjoy building premium experiences that are measurable and customer-centered, this role offers broad scope and visibility.

As a Managing Director, Head of Private Client Segment Marketing in Chase Consumer Bank, you set the end-to-end segment marketing strategy for Chase Private Client and JPMorgan Private Client, including positioning, product marketing, content and social strategy, field enablement, onboarding and lifecycle engagement, and experiential marketing.

You partner across lines of business and functions to align priorities, coordinate execution, and improve acquisition, activation, and deepening outcomes.

You establish measurement approaches and operating rhythms that help teams learn, iterate, and deliver consistent experiences.
Job responsibilities


* Set and evolve the segment marketing strategy, positioning, value proposition, and messaging architecture for the Private Client membership tiers


* Translate client, competitive, and performance insights into clear strategic choices and a durable brand narrative


* Lead product marketing for membership benefits, features, and experiences, including launch planning and integrated go-to-market execution


* Partner with performance and channel marketing teams to align targeting and acquisition approaches to segment objectives


* Shape the in-branch experience across JPMorgan Financial Centers and affluent Chase branches, including merchandising standards, messaging, and premium materials


* Coordinate cross-functional reviews with legal, compliance, risk, operations, and procurement to support feasible, consistent, and compliant execution


* Set the content and social strategy, including editorial direction, voice and tone, content pillars, and integration with broader media plans


* Design onboarding and ongoing lifecycle engagement strategies across digital and human touchpoints to support activation, retention, and deepening


* Build field marketing and enablement programs (playbooks, toolkits, talking points, local activation support) for bankers and client-facing teams


* Own the experiential and event marketing strategy, including signature moments and integration with invitations, segmentation, follow-up, and measurement


* Define success metrics and reporting with data & analytics, and manage budget planning and ROI discipline across initiatives

Required qualifications, capabilities, and skills


* 10 years of experience in marketing, including segment marketing, brand strategy, or product marketing in a consumer ...