Associate Brand Manager

About Us: Trilliant Food & Nutrition is a leading, vertically integrated manufacturer of premium coffees products, proudly headquartered in Little Chute, Wisconsin.

With a legacy rooted in quality, innovation, and service, Trilliant delivers branded and private label solutions across retail, foodservice, and e-commerce channels.

Horseshoe Beverage Company, Trilliant's sister company based in Neenah, WI, is a leading ready-to-drink beverage manufacturer dedicated to delivering an exceptional beverage experience.

By combining industry-leading talent, cutting-edge equipment, and a vertically integrated supply chain, we drive innovation and consistently deliver the highest quality products to our customers--first and fast.

Our brand portfolio includes Dutch Bros®, Victor Allen's®, and Nurri™, our better-for-you protein beverage line.

We are passionate about beverages - and about building a team that's just as energized.

We invite you to explore opportunities at Trilliant or Horseshoe, to see if your talents and career aspirations may fit with our openings.

Our Core Values: Position Overview: Trilliant Food & Nutrition is looking for an Associate Brand Manager to support strategic initiatives and day-to-day execution for our licensed Dutch Bros product portfolio.

The ideal candidate is energized by uncovering consumer insights, contributing to category strategy, and working cross-functionally to bring winning ideas to market.

Key Responsibilities: Strategic & Commercial Leadership Support the development and execution of strategic plans that drive brand growth and equity within licensed categories and channels.

Assist in annual planning and forecasting to inform business strategies and product roadmaps.

Identify brand-building opportunities across new products, marketing initiatives, and emerging channels.

Ensure brand strategy and execution align with Dutch Bros' vision and Trilliant's commercial objectives.

Sales & Go-to-Market Execution Assist with the development and execution of annual product line strategies and plans.

Collaborate with Sales and Marketing teams to execute go-to-market plans that maximize retail and e-commerce performance.

Develop retail activation strategies and support promotional execution to drive velocity.

Lead cross functional team on development and execution of sell sheets and merchandising playbooks.

Brand Stewardship Manage brand approvals across packaging and marketing campaigns, ensuring adherence to brand guidelines.

Maintain a clear understanding of the licensor's brand tone, values, and visual identity--and uphold them in all executions.

Innovation & Product Development Collaborate with Innovation, R&D, and Supply Chain teams to support new product development and commercialization.

Conduct competitive analysis and category research to identify consumer insights and whitespace opportunities.

Cross-Functional Collaboration Support demand planning, packaging timelines, and product readiness in partnership with...