Director, Demand Generation & Marketing Operations

What You'll Do Lead Americold's demand generation and marketing operations strategy to increase market awareness, strengthen customer engagement, support commercial growth, and build a scalable marketing engine.

Partner closely with Business Development, Revenue Operations, Operations, and Communications to develop integrated campaigns, optimize marketing technology platforms, establish lead management processes, and deliver measurable business results.

Lead a team responsible for events, creative services, digital marketing, and marketing technology while advancing Americold's evolution toward a world-class marketing function.

Essential Functions • Develop and execute demand generation strategies that support customer acquisition, account growth, and commercial objectives • Partner with Revenue Operations to establish and optimize lead lifecycle processes, marketing-to-sales handoffs, lead scoring models, and campaign attribution frameworks • Build account-based marketing (ABM) programs targeting strategic accounts and priority growth segments • Oversee Americold's marketing technology ecosystem, including marketing automation, CRM integrations, lead management workflows, reporting platforms, and website technologies • Develop and manage integrated marketing campaigns across digital channels, events, content marketing, email marketing, paid media, and industry programs • Create and maintain dashboards that connect marketing activity to engagement, pipeline development, and business outcomes • Partner with Business Development leadership to identify customer needs and develop marketing programs that support growth objectives • Lead development of customer-facing marketing materials, industry-specific campaigns, case studies, presentations, and solutions-based content • Manage Americold's digital marketing strategy, including website optimization, campaign performance, user experience, and conversion initiatives • Establish marketing performance metrics, governance processes, and reporting mechanisms to support data-driven decision making • Lead and develop marketing team members responsible for events, creative services, and marketing technology • Manage external agencies, consultants, and vendors to ensure effective execution and return on investment • Develop annual marketing plans, budgets, forecasts, and resource allocation recommendations • Monitor industry trends, customer insights, competitive activity, and emerging technologies to identify opportunities for growth and innovation • Collaborate with Communications, Public Relations, and Corporate Marketing leaders to ensure alignment with enterprise priorities and brand standards • Perform other duties as required

What Experience and Education You Need • Bachelor's degree in marketing, Business Administration, Communications, or a related field • 8+ years of progressive B2B marketing experience with responsibility for demand generation, marketing ope...