Brand Marketing Dir II

Healthcare's helping hand.

CHG shook things up in 1979 by inventing the locum tenens staffing model.

We connect doctors with patients who need their care.

As the largest physician staffing firm in America, our providers treat millions of patients each year.

Our industry is growing and demand is high.

This means you'll have plenty of opportunities to grow and develop in your career.

Keeping healthcare healthy can be as fun as it is rewarding

This Brand Director in our CHG Healthcare Marketing Division will own and evolve the brand strategy for one or more of our large staffing companies.

The ideal candidate is a proven brand marketer, skilled storyteller, and collaborative partner to our sales teams, with the vision to challenge how the brand shows up today, determine where it needs to go next, and the discipline to build the campaigns and experience that get it there.

They will also collaborate closely with the growth marketing team members to ensure continuity against the full marketing funnel optimization and execution.

They can develop and implement integrated brand campaigns that build awareness, consideration, and long-term equity, evaluate brand health, and own the brand experience end to end, from strategic direction through day-to-day execution.

This full-time position is based out of Midvale, Utah and will report to the VP of Marketing and Customer Products.

Responsibilities:


* Own and evolve brand positioning and strategy, anticipating market shifts, competitive threats, and customer needs.


* Define and champion the future vision for brand experience, identifying where it falls short today and leading the work to modernize and elevate it.


* Develop and execute the brand strategy and campaign plans for one or more of CHG Healthcare's brands, building awareness, consideration, and long-term equity.


* Maintain strong partnership with sales division leadership to review marketing plan progress, surface emerging needs, and work together to hit shared business goals.


* Partner closely with the Sr.

Director of Growth Marketing to align brand and performance efforts across the full marketing funnel and ensure consistent messaging.


* Translate brand strategy into clear messaging and creative direction, ensuring a consistent brand experience across every marketing channel and touchpoint.


* Lead integrated brand campaigns across TV/video, sponsorships and partnerships, PR, social, display, content, conferences, and events.


* Track brand health metrics, including awareness, recall, sentiment, consideration, and share of voice, and translate findings into recommendations.


* Develop data-informed proposals and reports to support sustained brand investment decisions and overall marketing investment.


* Work with research and strategy teams to apply customer insights and learnings to brand strategy and campaign development.


* Guide the creative team on design and copy direction, pushing creat...