Marketing Manager

About Us

Escape to The Westin Fort Lauderdale Beach Resort and discover the "Venice of America." Enjoy spectacular views of the ocean and Intercoastal Waterway and let the sound of lapping waves soothe your senses, day and night.

Our associates love working here, and we think you will too! We offer free employee lunches, free parking, and monetary incentives based on Trip Advisor and GSS mentions, among other perks.

Come find your home away from home and join the Westin team today!

Don't meet every single requirement of this job? At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information.

You may be the perfect candidate for this or for other roles within our organization!

We value U.S.

military experience and invite all qualified military candidates to apply.

Compensation

Tipped/Service Charge Eligible? No

Discretionary Performance Bonus Eligible? No

Overview

The Marketing Manager is responsible for internal and external design for all digital and print projects.

Engages with Marketing/eCommerce team, corporate, regional and hotel stakeholders to capture business requirements.

Be the on property expert of all Brand and Marketing strategies.

Essential Duties and Responsibilities


* Create and direct brand development, including hotel website


* Managing of hotel messaging/brand positioning


* Create and direct brand voice guidelines


* Direct PR Agency, Digital Marketing Agency and Advertising Agency


* Develop partner relationships and manage donation request


* Identify, negotiate agreement and cultivate relationships


* Identify and vet new ideas and guest experiences, and work with operations team for rollout


* Direct and manage community relations strategy


* Community partnerships and Board relationships


* Develop and implement annual strategic marketing plan, including paid sponsored boosting on Social channels


* Research, identify and capitalize on new market opportunities


* Direct media planning and buying in conjunction with ad agency


* Create internal communication presentations for stakeholders


* Work with corporate affiliates on cross-promotional initiatives


* Provide marketing expertise to the executive management team


* Develop and manage the marketing budget/forecast/contracts/financials


* Database management


* Oversee internet marketing strategies; and web site development and performance


* Manage creative campaign development and production


* Operational support and collateral management


* Manage execution of projects


* Performs any other job related duties as assigned.

Qualifications and Skills


* A minimum 3 years' of experience in digital graphic design, online content and project management


* Ability to leverage B...