Director, Sales Training

Job Description:

At Cable One and our family of brands, we keep our customers and associates connected to what matters most.

For our associates, that means: a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace.

The Director, Sales Training is responsible for designing, developing, and executing a comprehensive sales training strategy for both Residential and Business Sales teams, including Inside Sales, Field Sales, and SMB.

This role will ensure alignment with business objectives , drive performance improvement, and support revenue growth.

The Director will lead a team of training professionals and work closely with key stakeholders in Sales, Marketing, and Learning & Development to develop and implement training programs that enhance sales effectiveness, customer engagement, and product knowledge.

What you will do to contribute to the company's success



* Develop and Lead Sales Training Strategy: Create and implement a structured sales training program that supports all Residential and Business sales teams, ensuring alignment with company sales goals.



* Design and Implement Training Programs: Oversee the development of high-impact training programs, including onboarding, continuous learning, coaching, and leadership development for sales professionals.



* Collaborate with Sales and Business Leaders: Partner with key stakeholders, including Sales Leadership, Marketing, and Operations, to ensure training programs address business priorities and performance gaps.



* Build and Lead a Sales Training Team: Hire, mentor, and manage a team of sales trainers, instructional designers, and training coordinators to deliver best-in-class learning experiences.



* Utilize Data-Driven Insights: Develop and implement training metrics and assessments to measure program effectiveness and ensure continuous improvement.

Leverage analytics to adjust strategies as needed.



* Implement Coaching and Reinforcement Strategies: Establish a sales coaching framework that supports ongoing skill development and performance enhancement.



* Support Product and System Training: Ensure sales teams have the necessary training on products, services, CRM tools, and other sales technologies to maximize productivity and customer engagement.



* Drive Engagement and Adoption: Foster a culture of continuous learning by developing engaging content, leveraging modern learning technologies, and promoting innovative training methods (e.g., virtual learning, gamification, role-playing).



* Lead the Execution of the Multi-Year Sales Training Roadmap: Align training initiatives with the broader learning strategy and corporate goals, ensuring scalability as the company grows.

Qualifications



* Bachelor's degree in Business , Learning & Development, or a related field



* Master's degree preferred.

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