Director of Marketing & Communications

Are you a strategic storyteller, brand leader, and marketing professional who thrives on making an impact? Achievement House Cyber Charter School is seeking a dynamic Director of Marketing & Communications to lead and elevate the school's brand, marketing strategy, and communications efforts.

This highly visible leadership role is responsible for shaping how our school is represented to students, families, employees, and the broader community while driving initiatives that support enrollment growth, strengthen brand awareness, and enhance stakeholder engagement.

As a hands-on leader, the Director of Marketing & Communications combines strategic vision with operational execution, leading both long-term initiatives and day-to-day communications.

This role operates with a high degree of autonomy, proactively identifying opportunities, developing innovative solutions, and partnering closely with executive leadership to advance organizational goals.

The ideal candidate is a collaborative, results-oriented professional who can translate strategy into action, ensuring consistent, high-quality messaging across all channels while championing the school's mission, values, and reputation.

Responsibilities Marketing & Brand Management Develop and execute marketing and communications strategies aligned with schoolwide enrollment, retention, engagement, brand awareness, and organizational goals.Lead school branding and initiatives, ensuring consistent messaging, visual identity, voice, and brand standards across all communications and platforms.

Direct multichannel marketing campaigns designed to increase awareness, generate prospective-family interest, and support enrollment growth.

Coordinate digital, print, community-based, and other marketing initiatives and evaluate their effectiveness.Manage relationships with external agencies, freelancers, vendors, and creative partners, ensuring clear expectations, accountability, quality, and timely deliverables that meet school standards.

Monitor and report marketing performance, including engagement, lead generation, conversion trends, enrollment outcomes, campaign attribution, cost efficiency, and return on investment (ROI) when measurable.

Leverage technology, automation, and AI tools to enhance efficiency, content development, creative production, and workflow efficiency while ensuring final work remains accurate, original, human-centered, and on brand.

Schoolwide Communications Develop and maintain an annual schoolwide communications calendar and oversee the creation, coordination, and distribution of schoolwide communications including family letters, announcements, newsletters, leadership messages, promotional materials, and public-facing content.

Lead the development and dissemination of internal and external communications, ensuring messaging is timely, accurate, consistent, and aligned with organizational priorities, messaging, and brand standards.

Direct crisis, emergencies, and other time-sensitive co...