Manager, Social & New Media

Together We Innovate.

Together We Change.
How do you engage stakeholders in a world where platforms, audiences, and behaviors are constantly changing? Join Altria's Corporate Communications team and help shape the strategies, channels, and digital experiences that connect our enterprise narrative with the audiences who matter most.We are currently seeking a Manager, Social & New Media to join our Corporate Communications team in Richmond, VA or we are open to remote work arrangements.You will lead channel strategy, governance, and performance across Altria's corporate social media and emerging communications ecosystem.

You will help social and new media channels support enterprise communications strategies, strengthen stakeholder engagement, and advance corporate reputation priorities.
What you will be doing:


* Lead strategy, governance, and audience engagement across corporate social media, executive social, paid social, employee social media activation, and future platforms.


* Define channel positioning, audience engagement models, platform playbooks, governance standards, and success measures aligned with enterprise communications objectives.


* Partner with the Corporate Brand & Content team to optimize content for platform behaviors, audience expectations, discoverability, and channel objectives.


* Lead paid social media and coordinate execution with agency partners.


* Evaluate and pilot emerging communications channels, engagement models, and digital capabilities.


* Monitor performance, audience behavior, platform changes, competitive activity, and trends, translating insights into recommendations and measurable improvements.

We want you to have:


* Bachelor's degree in Communications, Marketing, Journalism, Public Relations, Digital Media, Business, or a related field.


* 7+ years of experience in social media, digital communications, digital marketing, public relations, corporate communications or related field.


* Experience developing and managing social media strategies across LinkedIn, X, Facebook, and other social media and emerging channels.


* Experience with executive social media, paid social, employee social media activation, audience engagement, and/or community management.


* Experience partnering with content creators, agencies, digital media partners, or platform providers.


* Experience evaluating or implementing emerging communications channels, technologies, and engagement approaches.


* Experience analyzing channel performance and audience behavior, then translating insights into actionable recommendations.

The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions.

The Salary Range for this position is: $119,600.00 - $173,450.00.

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