Brand Manager, Foodservice

OVERVIEW

The Brand Manager for the Foodservice channel, is responsible for leading brand, portfolio, commercialization, and demand-generation strategies for assigned Foodservice portfolios.

This role translates customer and marketplace insights into business growth opportunities and partners across the organization to drive portfolio performance.

RESPONSIBILITIES


* Develop and execute annual marketing plans for assigned Foodservice portfolios, aligning priorities, investments, and initiatives to business objectives and growth opportunities.


* Monitor portfolio performance, including sales, margin, distribution, campaign effectiveness, and market trends, and recommend actions to improve results.


* Lead portfolio and business reviews, translating performance data, customer insights, and marketplace trends into actionable recommendations.


* Support portfolio planning and identify opportunities to strengthen portfolio health, market relevance, and long-term growth.


* Lead commercialization efforts for new products, portfolio initiatives, and growth programs from positioning and launch planning through post-launch evaluation.


* Partner with Sales and Channel Marketing to develop customer-facing stories, selling materials, and activation plans that support commercial objectives.


* Translate customer, operator, and marketplace insights into marketing strategies, campaigns, and portfolio initiatives.


* Conduct post-launch and campaign performance reviews and apply learnings to future investments, messaging, and commercialization decisions.


* Lead cross-functional workstreams involving Sales, Product, NPD, PMO, agencies, and external partners to deliver business priorities.


* Manage assigned marketing budgets, project timelines, and execution priorities to ensure successful delivery of initiatives.


* Influence stakeholders through strong communication, business acumen, and data-driven recommendations.


* Coach and guide Associate Brand Manager contributions while supporting effective marketing processes and team best practices.

REQUIREMENTS & QUALIFICATIONS



* Bachelor's degree in Marketing, Business, Communications or related field.


* Strong project management, analytical and communication skills.


* Experience translating customer, consumer, operator, or marketplace insight into positioning, messaging, and marketing activation.


* Demonstrated ability to lead cross-functional workstreams, manage multiple priorities, and influence stakeholders without relying solely on formal authority.


* Strong written, verbal, and visual communication skills with the ability to simplify complexity and create compelling business narratives.


* Experience with marketing measurement, campaign KPIs, digital/content channels, creative briefs, and agency or partner management.


* B2B, foodservice, tabletop, housewares, hospitality, consumer goods, retail, or multi-channel distribu...