Senior Manager, GTM & Marketing Operations

TRUEWERK is seeking a Senior Manager of GTM & Marketing Operations in Denver, Colorado to serve as the operational backbone of the marketing organization.

This role owns how the marketing function plans, executes, and delivers work at scalebuilding the systems, processes, and cross-functional alignment that power brand go-to-market execution from brand across direct-to-consumer, wholesale, and B2B channels.

You will be the connective tissue between Marketing, Creative, eCommerce, Sales, and Operationsdriving clarity, accountability, and momentum from concept through launch.

Partnering closely with the CMO and Creative leadership, you will lead the GTM process and marketing operations function while overseeing creative traffic management and content production to ensure work moves efficiently and lands at a high standard.

This role calls for a strategic operator who can build systems and stay close to executionsomeone who anticipates bottlenecks before they happen, brings order to fast-moving environments, and translates plans into results.

You're exceptionally organized, a strong communicator across all levels of an organization, and comfortable leading cross-functionallyinfluencing without formal authority.

You balance precision with speed, and youre energized by the challenge of enabling a creative, omnichannel marketing team to scale.

Role & Responsibilities Go-to-Market (GTM) Process & Project Management Own and optimize TRUEWERKs cross-functional GTM process across phases and stage gates, driving impactful product launches and integrated campaign execution.

Build and manage integrated planning calendars and timelines, ensuring alignment across Marketing, Creative, Ecommerce, Sales, and Operations.

Establish clear project management frameworks, workflows, communication cadences, and milestone structures that drive accountability and visibility across all channels.

Partner with stakeholders to define priorities, sequence work effectively, and ensure resources are aligned to business goals.

Develop and evolve GTM best practices tailored to TRUEWERKensuring processes scale with the business while honoring the distinctiveness of our brand and culture.

Continuously improve processes to increase speed, clarity, and output quality.

Marketing Operations Drive end-to-end marketing operations, including timelines, workback schedules, and prioritization across all initiatives.

Lead budget coordination, tracking, and forecasting in partnership with Finance and channel owners; oversee resource allocation across the marketing function.

Implement and manage tools, systems, and reporting that support planning, execution, and performance visibilityincluding PM platforms (Monday.com) and digital asset management systems (Bynder).

Develop and maintain SOPs, identifying opportunities to automate, delegate, or eliminate steps for scalability across a growing, multi-channel business.

Monitor and report on creative bandwidth, production output, and campaign pipe...