Brand Manager - Content & Connections - Huggies® Diapers

Brand Manager - Content & Connections - Huggies® Diapers

Job Description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®  At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. 

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

About You

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

Job responsibilities include:

Are you ready to help shape the future of one of the world’s most iconic brands? As a Brand Manager, Content & Connections - Huggies® Diapers you’ll be at the forefront of driving brand growth and consumer connection.

This role is perfect for a strategic thinker with a passion for storytelling, digital excellence, and cross-functional leadership.

Based in the Chicago Commercial Center with a hybrid work arrangement and reporting to the Content & Connection Leader, you’ll bring strategic leadership across media, design, and owned platforms to fuel consumer love and brand equity.

In this highly collaborative role, you’ll partner with cross-functional team, including Business Delivery, Agency partners, Search & Content, CEX & Digital, Marketing Operations, and Design, to bring the Huggies® brand to life across every touchpoint.

In this role, you will:

Lead with vision in communications


* Content & Connections Planner: Help with annual planning and oversee in-year PESO execution across national and retail media, including new brand platform rollout.



* Lead & Creative: Value and T7 Content & Connections



* Huggies PR Lead:  Partner with PR agency & Internal PR team on new releases, strategy, articles.



* Influencer & Content Creator:  Work closely with our Influencer and Social Content Studio on developing, creating, and executing our social strategy 



* Partnerships:  Lead our content partnerships with agency partners to maximize relevant cultural partnerships



* NICU:  Lead the NICU and Little Fighters ecosystem for 2027



* GTM:  Support Delivery team with bring innovations into market thru the Go To Market process for Value and T7 Diapers

To succeed in this role, you will need the following qualifications:

Required Qualifications


* Bachelor’s Degree or higher in Marketing/Business related field; MBA preferred.



* 7+ years previous business experience; brand management or digital mar...