Senior Field Marketing Manager

About Tricentis

Tricentis is the global leader in continuous testing and quality engineering.

Our AI-powered platform helps enterprises deliver software faster, with confidence — helping CIOs deliver transformative digital projects right the first time.

Our approach is automated, codeless, and intelligently driven by AI, addressing both agile development and complex enterprise applications.

Our 2,500+ customers — including Allianz, Dell, Experian, IHG, McKesson, Mercedes-Benz, and Vodafone — commonly achieve test automation rates of 90% or higher with 85%+ risk coverage.

This enables 10x faster release cycles and 40% lower costs.

With 23 offices worldwide, we're just getting started.

The Opportunity

Tricentis is looking for a Senior Field Marketing Manager to join our AMS marketing team.

Reporting to the Director, AMS Marketing, you'll be a senior contributor and strategic driver of the regional marketing program — building and executing integrated campaigns that generate awareness, drive qualified pipeline, accelerate deals, and expand customer relationships across the US and Canada.

This role is for you if you're a seasoned, data-driven B2B marketer who thrives in a fast-paced environment, brings a bias for action, and knows how to lead cross-functional teams toward real business results.

You'll combine strategic thinking with hands-on execution, and you'll be the connective thread between marketing and sales in the AMS region.

This role is hybrid and requires three in-office days per week.

What You'll Do

Regional Strategy & Program Ownership


* Collaborate with AMS GTM leadership to develop and own a data-driven regional marketing strategy for how marketing drives leads, pipeline, and bookings across assigned sales pods.



* Bring the regional demand generation strategy to life through a mixture of account-based marketing programs and tactics, including in-person and virtual events, executive briefings and hospitality, industry conferences and tradeshows, webcasts, telemarketing, sales enablement tools, and nurture campaigns.



* Partner closely with field sales, channel sales, customer success, and BDR teams to align on programs, messaging, lead follow-up, and marketing-to-sales handoffs.



* Communicate with and educate the sales teams on the overall marketing strategy, supporting campaign themes and tactical deliverables that are available from the global marketing program that can be leveraged by sales to support demand growth, pipeline acceleration and customer retention.



* Collaborate with the Partner Marketing team to enrich and scale local tactics, aligning on regional marketing tactic coverage and messaging.



* Own and manage relevant components of the AMS marketing budget and marketing calendar with discipline and accountability.

Measurement & Optimization


* Align with Marketing Operations to ensure all programs are effectively tracked, measured, and managed against agreed SLAs and ...