Executive Director, Marketing Downstream

About Us

Founded in 1908, Merz is a successful, family-owned specialty healthcare company with a rich history.

As a leading global aesthetics business, our award-winning portfolio of injectables, devices, and skincare products empowers healthcare professionals to enhance confidence through aesthetic medicine.

Our purpose is to fuel confidence by helping people look better, feel better, and live better.

We believe you do not have to choose between living life and making a living.

Live your best life with Merz Aesthetics.

A Brief Overview

The Executive Director, Global Marketing Downstream is accountable for defining, governing, and advancing the global downstream marketing strategy, operating model, and commercial activation roadmap for the injectables and medical device portfolio.

This role translates enterprise brand and portfolio priorities into scalable global strategies that drive regional activation, launch readiness, customer engagement, and long-term commercial impact.

The role applies organization-wide marketing expertise, broad knowledge of related disciplines, and mastery of market dynamics, customer insights, regulatory considerations, competitive trends, and financial drivers to guide strategic decisions and advise senior stakeholders across the entire organization.

What You Will Do


* Marketing Strategy:
+ Define, govern, and evolve the global downstream marketing strategy and activation framework for the injectables and medical device portfolio, ensuring alignment with enterprise brand priorities, lifecycle strategy, customer needs, market dynamics, regulatory considerations, regional commercial requirements, and long-term growth objectives.


* Campaign Development and Execution:
+ Establish global campaign strategy, messaging architecture, content governance, and activation standards for priority brands, launches, relaunches, geographic expansion, and portfolio-level growth initiatives.

Ensure global campaign frameworks are scalable, locally adaptable, compliant, insight-driven, and linked to measurable commercial outcomes.
+ Oversee the creation of high-impact content, including digital assets, educational materials, product messaging, and promotional campaigns, ensuring alignment with brand and regulatory guidelines.


* Social Media Strategy:
+ Oversee global social media strategy, leveraging digital platforms to enhance brand visibility, customer engagement, and lead generation.
+ Use digital and social insights to anticipate customer and market shifts, inform global brand strategy, shape engagement models, and guide regional adoption of innovative activation approaches.


* Cross-Functional Leadership and Collaboration:
+ Lead enterprise-level cross-functional alignment across Global Marketing, Franchise Leads, Global Medical Affairs, Corporate Communications, Regional Marketing, Product Management, Upstream Marketing, Supply Chain, Regulatory, Le...