Kinexys- Engagement Associate- GTM Strategy & Business Support for Digital Assets Products

Harness your expertise to build pivotal relationships, identify areas of improvement, increase efficiencies, and lead our products to their launch.

As a Senior GTM Strategy & Business support Associate within Kinexys, you will help execute Kinexys's highest-priority initiatives and deliver meaningful, high-impact outcomes.

You will assist with go-to-market (GTM) strategy and execution, combining rigorous quantitative analysis (pricing, market sizing, adoption dynamics).

The role spans commercial transformation and operating model work, market/regulatory readiness, and stakeholder-heavy programs in regulated and fast-evolving domains (including digital assets/fintech).

Job responsibilities


* Assist with end-to-end consulting workstreams from diagnostic through recommendation and implementation planning, including executive-level updates and governance



* Perform market research to understand local needs and requirements for product improvements, and translate insights into actionable GTM recommendations


* Conduct quantitative analysis to inform GTM strategy (e.g., sizing opportunities; assessing adoption and segment dynamics; viability assessment)


* Develop and maintain a deep understanding of products and services to tailor market-specific collateral, messaging, and client materials


* Advise on standards, methods, tools, and applications relevant to the regulatory environment to ensure products meet risk and compliance expectations


* Support development and ongoing refinement of business strategy, translating priorities into executable plans, milestones, and measurable outcomes


* Coordinate across product, technology, legal, risk, compliance, and operations to deliver aligned outcomes and clear decision points


* Prepare clear, concise presentation materials for senior leadership and facilitate stakeholder working sessions/workshops


* Maintain an informed view of the digital assets and broader fintech landscape to ensure recommendations reflect current market realities

Required qualifications, capabilities, and skills



* Bachelor's degree in a relevant field


* 3+ years of consulting or strategy experience, with demonstrated project/workstream leadership


* Outstanding PowerPoint skills


* Excellent written and verbal communication skills


* Strong critical thinking and problem-solving skills, ability to synthesize complex/ambiguous information into structured insights and recommendations


* Exceptional organizational skills and attention to detail and proven ability to manage multiple priorities and deliver high-quality work within tight deadlines


* Strong understanding of risk management and controls, governance requirements, and regional/local nuances


* Proven ability to comprehend and interpret market regulatory requirements to secure required approvals and operational readiness


* Collaborative working style, while also being comfortable operating indepe...