Part-Time Digital Marketing Manager

Job Description

Key Responsibilities

Digital Marketing Strategy & Program Messaging



* Develop and refine messaging frameworks for CPE programs and new program launches.


* Translate program differentiators and value propositions into compelling messaging for websites, email campaigns, social media, digital advertising, and partner outreach.


* Identify opportunities to improve CPE’s digital visibility, prospective student engagement, and conversion.


* Develop actionable short-term marketing priorities capable of producing measurable impact during the six-month appointment.

Social Media & Audience Growth



* Develop and execute a strategy to significantly strengthen CPE’s LinkedIn presence and organic social engagement.


* Build an effective content calendar featuring programs, faculty expertise, student and alumni outcomes, industry partnerships, events, and thought leadership.


* Test content formats, messaging, posting strategies, and calls to action to determine what drives meaningful audience growth and engagement.


* Establish benchmarks and track growth in followers, reach, engagement, website traffic, and lead generation attributable to organic social media.

SEO, AEO & Content Strategy



* Develop an SEO/AEO content strategy to improve CPE’s organic search visibility and presence in AI-powered search and answer engines.


* Identify high-value topics, keywords, questions, and content opportunities related to CPE programs and target audiences.


* Optimize existing and new website and editorial content for traditional search engines and emerging AI discovery channels.


* Develop campaign and content pillars that support sustainable organic audience growth.

Email & Prospective Student Engagement



* Develop and execute targeted email communications for inquiries, RFIs, application starts, and other prospective student populations using Slate.


* Evaluate email performance and recommend improvements to messaging, segmentation, timing, calls to action, and conversion strategies.


* Coordinate CPE communications with existing external partner recruitment and nurture campaigns.

Paid & Partner Marketing



* Collaborate with external enrollment marketing partners on messaging, creative direction, audience strategy, and performance of paid campaigns across digital channels and performance of paid campaigns across Google, LinkedIn, Meta, and other appropriate channels.


* Review campaign results and recommend adjustments based on performance data.


* Identify opportunities to test additional channels or campaigns when supported by audience and performance data.


* Coordinate with Stevens marketing resources and external partners as appropriate.

Analytics, Reporting & Optimization



* Establish clear performance benchmarks and KPIs for CPE’s digital marketing activities.


* Maintain and enhance marketing dashboards and reporting.


* ...