Executive Director, Slate Product Strategy Director

Job Summary / Purpose
The Director will lead end-to-end marketing and portfolio growth strategy for a credit card portfolio, translating business goals into customer-centric plans across acquisition, engagement, spend, retention, and profitability.

This role requires superior analytical skills and a deep, practical understanding of credit risk management to ensure growth strategies are both impactful and responsibly managed-particularly across mass-market credit products, including poor-to-fair credit segments.

The Director partners closely with Product, Analytics, Finance, Risk, Compliance/Legal, Brand/Creative, Channel owners, and Operations to develop strategies, identify growth opportunities, and drive integrated go-to-market and lifecycle initiatives.
Key Responsibilities


* Portfolio strategy & planning: Own annual/quarterly portfolio marketing strategy (target segments, value propositions, offers, channel mix, messaging frameworks) aligned to P&L, credit performance, and product roadmap.


* Risk-informed growth strategy: Partner with Credit Risk and Analytics to ensure acquisition and lifecycle strategies are aligned to risk appetite, underwriting, line management, and loss/profitability outcomes-especially for mass-market and poor-to-fair segments.


* Lifecycle marketing leadership: Develop strategies across the lifecycle-prospecting/acquisition, onboarding, activation, engagement/spend growth, retention, hardship-aware retention where applicable, and win-back.


* Customer & market insight: Lead insight-driven strategy using customer behavior, credit performance signals, competitive landscape, and market trends; translate findings into actionable plans and positioning.


* Offer & value proposition strategy: Shape offer strategy (e.g., rewards, pricing, benefits, promos) with strong understanding of economics and risk trade-offs; partner with Finance/Risk to build business cases.


* Go-to-market (GTM): Lead integrated GTM plans for new features/benefits and major campaigns; align cross-channel execution (digital/owned/paid/partner channels as applicable).


* Performance management & analytics: Define KPIs and measurement plans; monitor performance (including credit and profitability metrics), diagnose results, run test-and-learn agendas, and iterate strategy based on outcomes.


* Cross-functional leadership: Drive alignment across Product, Risk, Compliance/Legal, Analytics, Brand/Creative, Tech, and Channel teams; manage governance, approvals, and delivery timelines.


* Executive communication: Build crisp narratives for senior stakeholders-strategy decks, business cases, results readouts, and roadmap updates.

Required Qualifications


* MBA or equivalent graduate degree (or commensurate strategic/portfolio leadership experience in lieu of a formal MBA-equivalent program, if your posting standards allow).


* 8+ years of experience in product marketing, portfolio marketing, lifecycle marketing,...