Omnichannel Manager

About the Role
The Omnichannel Manager will be responsible for managing consumer dropship accounts while partnering closely with Sales, Marketing, and Customer teams to develop and execute customer-specific omnichannel strategies that drive visibility, conversion, sales growth, and brand presence across retailer and distributor digital platforms.

How You Will Make an Impact


* Manage Hoffmaster's consumer division dropship business across assigned retailer accounts, serving as the primary point of contact for item setup, dropship operational performance, growth opportunities, and issue resolution.


* Collaborate with Sales and Marketing teams to develop omnichannel growth strategies for key customer accounts across both Consumer and Foodservice divisions.


* Develop customer-specific omnichannel growth plans for priority Consumer and Foodservice accounts, including recommendations for assortment, content, search, retail media, promotions, and digital merchandising.


* Lead online assortment analysis to identify product gaps, new item opportunities, delisting risks, and channel-specific assortment recommendations.


* Identify opportunities to improve digital sales performance, customer experience, category penetration, and market share.


* Analyze category performance and support the development of customer growth plans with actionable digital commerce recommendations.


* Utilize digital shelf, ratings & reviews, and customer data to identify assortment, content, pricing, search, and conversion opportunities that improve category visibility and support customer growth objectives.


* Conduct regular customer website audits to evaluate search placement, product discoverability, competitive positioning, merchandising opportunities, and promotional execution.

Identify and resolve content issues impacting conversion and discoverability.

The Essentials


* Bachelor's Degree in Marketing, Communications, Business or related field


* 5+ years of experience in e-commerce, digital commerce, category management, omnichannel strategy, or key account support.


* Experience working with major retailers, distributors, marketplaces, or foodservice accounts.


* Strong understanding of: E-commerce best practices, Digital merchandising, Retail media, Digital shelf management, Omnichannel retail strategies


* Advanced analytical and problem-solving skills.


* Strong communication and presentation skills.


* Ability to influence cross-functional teams and customer stakeholders.

Optional but Impressive


* Experience with digital shelf and e-commerce analytics platforms such as Profitero, Salsify, Syndigo, Edge by Ascential, Stackline, NielsenIQ, Circana, or similar tools.


* Experience managing dropship programs


* Background in consumer packaged goods (CPG), foodservice, or retail industries.


* Knowledge of retailer media networks and digital advertising platforms.

We don't just hire gr...