Manager, Digital Marketing

Organization:United Way of the Midlands Job Title: Manager, Digital Marketing Department: Strategy FLSA Status:Full-time, Exempt Location: Omaha, NE (on-site) About United Way of the Midlands: Since 1923, United Way of the Midlands (UWM) has served the Omaha-Council Bluffs metro by bringing together the business, government, and not-for-profit sectors and raising money to support our communitys most impactful health and human service programs.

UWMs funded programs and direct services including JAG Nebraska, 211, and the Weatherization Assistance Program focus on four key areas to improve health and well-being for all, build financial stability and strength, help young people realize their full potential, and address urgent needs today to advance a better tomorrow.

At United Way, we are committed to fostering integrity, inclusion, and responsibility across our work where all employees feel valued, respected, and empowered to bring their unique perspectives and experiences to the table.

UWMs Mission: United Way of the Midlands UNITES our communitys CARING SPIRIT to build a STRONGER tomorrow.

Guiding Principles: At United Way of the Midlands, we Build TRUST in everything we do.

Extend GRACE by thinking beyond ourselves.

Show GRIT by bringing it everyday.

Be OPEN to embracing others differences.

Actively ENGAGE by listening and sharing.

Live CURIOUSLY to learn constantly.

Manager, Digital Marketing: The Manager, Digital Marketing is a creative and driven staff member who works with the Marketing leadership team in developing and executing United Way of the Midlands (UWM) digital marketing strategy.

Utilizing website, email, social media, digital advertising and analytics, this role drives brand awareness, donor engagement and community impact through compelling digital storytelling and innovative marketing campaigns.

The position also leads United Way's digital fundraising strategy by optimizing online giving experiences, increasing digital conversion and collaborating across Marketing, Donor Engagement and Finance teams to maximize online revenue and donor engagement.

Responsibilities: Leads digital fundraising campaigns and online giving initiatives, and achieves departmental goals for online giving, plus email, web and social engagementCreates digital marketing assets (photo, video, graphics) and generates accompanying text to be used across a variety of platformsOversees the strategy and execution of social media engagement and audience growthManages email marketing campaigns to maximize performance, donor engagement and online fundraising conversionPerforms website updates and enhancements for a better user experience and journeyMonitors and improves SEO for organic and paid search capabilitiesEnsures projects are completed on time with exceptional qualityWorks with the Marketing & Communications team to ensure brand continuity in tone and appearanceSupports the UWM team at special events with photography/videography and other duties as neede...