Marketing Coordinator

Focus

Channel Communications (Shared Resource)


* Serve as the marketing team’s dedicated point of contact for Channel Sales, managing day-to-day communications with partners


* Draft, schedule, and distribute partner newsletters, program updates, and co-marketing announcements


* Coordinate incoming partner marketing requests, MDF/co-op documentation, and asset fulfillment


* Maintain the partner portal and resource library so current materials are easy to find

Event & Tradeshow Logistics


* Own end-to-end logistics for tradeshows, partner events, and internal meetings — booth shipping, registration, signage, swag, and staffing schedules


* Serve as the on-site point of contact for booth setup, breakdown, and day-of execution


* Manage vendor relationships for event services (booth build, printing, promotional items) and track event budgets and timelines


* Support post-event recaps and ROI reporting including the review and coordination of post event lead distribution and processing

Email & Social Execution


* Build, schedule, and send email campaigns — newsletters, nurture, and promotional — in the marketing automation platform


* Schedule and publish approved social media content across channels


* Monitor and report on basic email and social performance metrics


* Ensure all outgoing communications follow rf IDEAS brand standards

Program Management (Larger Initiatives)


* Run day-to-day project management for cross-functional marketing initiatives such as website redesigns, ABM campaigns, and other multi-quarter programs


* Build and maintain project plans, timelines, and status reporting; lead kickoffs, check-ins, and retrospectives


* Coordinate internal stakeholders (Product, Sales, Content Specialist) and outside partners to keep initiatives on schedule and on budget


* Flag risks, dependencies, and resourcing gaps early, and drive them to resolution

Agency & Vendor Management


* Serve as the day-to-day point of contact for marketing agencies and freelance/contract resources (design, web development, PR, and similar)


* Manage scopes of work, timelines, deliverables, and invoicing for outside partners


* Help evaluate agency and vendor performance and support selection of new partners as needed

Essential Physical Functions


* Ability to travel to tradeshows and events, including lifting and moving booth materials up to 25–40 lbs


* Ability to sit, stand, and work at a computer for extended periods


* Must be able to communicate through email, phone, instant messaging, video conferencing, and in person

Experience, Education & Behaviors


* Bachelor’s degree in Marketing, Communications, Business, or a related field preferred


* 2–4 years of experience in marketing coordination, channel/partner marketing, event management, or project management; B2B or technology industry experience a plus


* Experience running or supp...