Product Manager, Consumer Marketing – CAPLYTA, Neuroscience

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Job Function:
Marketing

Job Sub Function:
Product Management

Job Category:
Professional

All Job Posting Locations:
Titusville, New Jersey, United States of America

Job Description:

Johnson & Johnson Innovative Medicine is recruiting for a Product Manager, Consumer Marketing, CAPLYTA® position, located in Titusville, NJ.

This role reports to the Group Product Director, Consumer Marketing, and will serve as a core member of the CAPLYTA brand team supporting the development and execution of consumer, patient, and omnichannel marketing strategies across one of the fastest-growing brands in psychiatry.

This is an exciting opportunity to help shape the future of CAPLYTA® as the brand continues its growth across mood disorder indications.

The Product Manager will play a meaningful role in building differentiated consumer experiences, advancing data-driven and AI-enabled marketing capabilities, and helping CAPLYTA® achieve its ambition of becoming the #1 branded atypical antipsychotic.

Job Responsibilities:


* Serve as a core member of the CAPLYTA® Consumer Marketing team responsible for supporting the development and execution of integrated consumer and patient marketing strategies aligned with business objectives.


* Partner with the Group Product Director and cross-functional stakeholders to help bring consumer marketing initiatives to life across paid, owned, and earned channels, ensuring alignment with the overall brand strategy and growth priorities.


* Support development and execution of consumer-facing campaigns, patient initiatives, and omnichannel programs designed to drive awareness, consideration, treatment initiation, persistence, and advocacy.


* Help execute digital, media, social, CRM, and emerging channel strategies that enhance patient engagement and support brand growth through personalized, data-driven experiences.


* Collaborate closely with agency partners and internal stakeholders, including Insights & Analytics, Medical Affairs, Regulatory, Legal, Market Access, Field Sales, Commercial Excellence, SIA, Digital Solutions, Corporate Communications, and Media teams to ensure successful execution ...