Director, Shopper Marketing Leader

Your Job

Georgia-Pacific Consumer Business is seeking a Shopper Marketing Leader to lead our Shopper Marketing capability and help advance the integration of national media and shopper marketing into a more unified, consumer-centric operating model.

This role will be responsible for leading the Shopper Marketing team, establishing planning frameworks and governance processes, and ensuring retailer-specific activation plans are aligned with broader media, brand, and commercial objectives.

The position is based in Atlanta, GA and reports to the VP of Integrated Media & Marketing Analytics.

The Shopper Marketing Leader will play a critical role in shaping how Georgia-Pacific allocates shopper marketing investments, prioritizes resources across retailers, and integrates shopper marketing into the broader media planning process.

This role will partner closely with Brand Building, Sales, Integrated Media, and Marketing Analytics to drive business growth through more effective planning, stronger governance, and deeper collaboration.

What You Will Do

The Shopper Marketing Leader will serve as the capability leader for Shopper Marketing, responsible for team leadership, annual planning governance, retailer investment frameworks, and strategic initiatives across the shopper ecosystem.

This role will lead a team of Shopper Marketing Managers while helping evolve Georgia-Pacific's retail media and shopper marketing capabilities.

Specific responsibilities include:

Shopper Marketing Strategy & Annual Planning



* Lead the Shopper Marketing annual planning process, establishing retailer strategies, investment priorities, planning calendars, and governance processes


* Provide strategic thought leadership and guide recommendations on retailer marketing opportunities, RMN investments, and shopper activation strategies


* Partner with Sales and Brand teams to align shopper marketing priorities with customer growth objectives and brand strategies


* Ensure retailer plans are developed within a consistent framework while maintaining flexibility to address customer-specific opportunities

Retail Media Governance & Annual Planning



* Lead the ongoing development and governance of the RMN Maturity Framework and related shopper marketing investment principles


* Establish planning guardrails, best practices, and standardized ways of working across shopper marketing activities.

Develop scalable frameworks that improve decision-making, resource allocation, and investment effectiveness


* Identify new retailer media capabilities, measurement approaches, and emerging opportunities that can improve business performance


* Serve as the primary shopper marketing subject matter expert for retail media trends, measurement, and shopper activation strategies

Integrated Planning & Cross-Functional Leadership



* Support integration of national media and shopper marketing plans to create more connected consumer experiences across the pu...