Leader, Strategic Revenue Growth Management - Dixie®

Your Job

Georgia-Pacific's retail consumer business is seeking a Leader, Strategic Revenue Growth Management (RGM) to build a consumer-led RGM strategy for our Dixie® brand - plates, bowls, cups, and cutlery - based in Atlanta, GA.

This is a new, dedicated role reporting to the Director of Commercial Strategy for the Dixie business: you will own strategy development across the core RGM levers and act as the brand's RGM thought leader, while partnering with category and capability leaders to integrate RGM into brand plans and help bring it to life.

You will have the opportunity to develop and implement commercial growth strategies through disciplined analytics, strategic foresight, and a deep understanding of consumers, customers, and channels - while raising RGM fluency across the commercial organization.

In doing so, you will help G-P continue its journey to become a world-class consumer products company, creating value consistent with the Principle Based Management® culture of G-P and its parent company, Koch Industries.

What You Will Do


* Own development of a multi-year, consumer-led RGM strategy and roadmap for Dixie that brings the core levers (pricing, price-pack architecture, promotion, mix management, trade investment, and channel + assortment strategy) into one coherent plan, and embed it within annual and strategic planning.


* Lead identification and prioritization of the highest-value commercial growth opportunities across RGM levers that will grow both Dixie® and the category


* Develop pricing and price-pack architecture recommendations grounded in elasticity, competitive price gaps, consumer willingness-to-pay, and translate it into clear, financially viable targets.


* Partner with brand and category finance leaders to integrate RGM into brand strategy, portfolio roles, and growth goals - and jointly work with sales, customer planning, and category management to activate with customers


* Frame and answer the strategic questions through rigorous analysis that unlock growth - what drives households into and out of the category, what motivates increased usage, where are consumers willing to pay a premium, and what price thresholds and pack architecture strategies can maximize value.


* Develop strategies grounded in retailer economics, consumer behavior, customer profitability, and category growth opportunities across mass, club, dollar, grocery, and eCommerce channels.


* Drive alignment and decision-making across Sales, Brand, Finance, Category Management, Innovation, Operations, and Leadership Teams to accelerate adoption and execution of RGM recommendations.


* Partner with innovation and brand teams to shape portfolio strategy, identify whitespace opportunities, and design products and pack architecture that unlock profitable growth.


* Coach category teams and future commercial leaders to build lasting RGM capability across the organization.

Who You Are (Basic Qualifications)
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