Key Account Manager (Designer & Electricians Channel)

Position Summary

The Key Account Manager is responsible for driving revenue growth by creating demand and securing product specifications through architects, interior designers, consultants, electrical engineers, electrical contractors, and installers.

The role ensures that specified projects are converted into sales through distribution partners and project execution channels.

The position acts as the link between influencers (designers/consultants), purchasing decision-makers, distributors, and installation partners throughout the project lifecycle.

Reports To: Head of Sales

Key Responsibilities

Business Development & Demand Creation


* Develop new business opportunities within the assigned market segment.



* Generate product demand through specification, recommendation, and project influence activities.



* Identify and engage key decision-makers involved in project design, procurement, and execution.



* Build a sustainable pipeline of commercial, residential, industrial, and infrastructure projects.

Specification Management


* Secure product approvals and specifications with architects, interior designers, consultants, MEP engineers, and electrical designers.



* Ensure company products are included in project specifications, BOQs, and tender documentation.



* Provide technical and commercial support during project design stages.



* Manage the specification pipeline and track projects from concept through completion.

Channel & Partner Management


* Develop and maintain strong relationships with:



* Design firms



* Architectural offices



* Electrical consultants



* Electrical contractors



* Electricians and installers



* Distributors and wholesalers



* Support channel partners in converting project opportunities into orders.



* Conduct joint customer visits with distributors and contractors where required.

Project Sales Conversion


* Monitor project progress from specification to procurement.



* Influence purchasing decisions to protect specifications from competitor substitution.



* Coordinate with distributors and contractors to ensure successful project execution.



* Negotiate commercial agreements and project-based pricing within company guidelines.

Technical Consulting & Training


* Deliver product presentations and technical workshops to designers, consultants, contractors, and electricians.



* Conduct CPD sessions and product training programs.



* Provide technical advice and application support to customers during project planning and implementation.

Market Intelligence


* Identify market trends, new projects, and competitor activities.



* Gather customer insights and feedback regarding product performance and market needs.



* Recommend strategies to increase market share and specification wins.

Your Profile:


* Bachelor's degree in Business, Engineering, Electrical Engineering, Ar...