HEMA Lead Colombia

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Job Function:
Market Access

Job Sub Function:
Health Economics Market Access

Job Category:
Professional

All Job Posting Locations:
Bogotá, Distrito Capital, Colombia

Job Description:

DePuy Synthes is recruiting for a HEMA Lead Colombia located in Bogota Colombia.

The Health Economics & Market Access (HEMA) Manager for Colombia is an essential role focused on driving market access strategies and value-based healthcare initiatives.

The HEMA Lead Colombia leads Health Economics & Market Access (HEMA) strategy and execution for DePuy Synthes ensuring optimal reimbursement, access, and adoption of innovative orthopaedic solutions.

The role is accountable for shaping value-based access strategies, engaging key external stakeholders, and enabling sustainable business performance aligned with Colombia and LATAM priorities.

Key Responsibilities:


* Implement Market Access Strategies: Execute innovative market access, health economics, and reimbursement strategies for key technologies in Colombia.

Collaborate closely with the Commercial and Marketing teams.


* Drive VBHC Strategy: Lead the execution of Value-Based Health Care (VBHC) strategies for strategic products and procedures, ensuring alignment with broader business goals.


* Analyze Insights: Provide analysis on macroeconomic trends, health economics, epidemiology, market access, and reimbursement, utilizing these insights to identify new business opportunities and enhance market positioning.


* Engage Stakeholders: Develop and maintain strong relationships with Payers and Providers within the Southern Cluster healthcare landscape, clearly articulating value propositions to improve patient access.

Duties & Responsibilities:


* Innovate and refine market access assessments and strategies to address significant local unmet needs and opportunities in the region.


* Evaluate the reimbursement landscape and navigate market access challenges for new products and procedures within healthcare system.


* Establishes a trust relationship with influencers and decision makers in reimbursement and technology adoption processes.


* Create compelling health economic...