Associate Manager, Shopper Marketing (Grocery & 3P Delivery)

Your Job

Georgia-Pacific Consumer Business aims to further strengthen the Integrated Shopper Marketing team based in Atlanta, GA through the addition of an Associate Manager, Shopper Marketing (Grocery & 3P Delivery) who will help advance GP brands through retail media activation, customer engagement, and performance-based investment stewardship.

The Consumer Business within Georgia-Pacific focuses on building iconic American brands with consumers and retail customers.

Our brands include Dixie®, Vanity Fair®, Brawny®, Sparkle®, Angel Soft®, and Quilted Northern®.

The Associate Manager, Shopper Marketing (Grocery & 3P Delivery) role will support annual planning and in-year execution across Grocery retailers and third-party delivery platforms, translating brand and customer objectives into retailer-ready activation plans.

This role will help manage a high-volume, highly individualized activations across a multitude of Grocery customers, while also supporting third party platforms such as Instacart and DoorDash that are becoming increasingly important routes to the GP shopper and will report to the Sr.

Manager, Shopper Marketing for Grocery & 3P Delivery.

Responsibilities

The individual in this position will support the Grocery & 3P Delivery shopper marketing portfolio across GP Consumer Brands.

This role will help translate brand objectives into channel-specific activation plans, manage retail media and shopper marketing execution, coordinate creative assets and approvals, track investment pacing and campaign performance, and partner closely with Sales, Brand, Integrated Media, Analytics, Finance, agency partners, and retailer media contacts to deliver business results.

Specific responsibilities include:

Shopper Marketing & Annual Planning



* Support annual allocation planning across Grocery and 3P Delivery customers, helping translate brand priorities into retailer-specific shopper marketing and retail media plans.


* Develop retailer-ready activation briefs that connect brand objectives, customer opportunities, shopper insights, media tactics, promotional support and measurement expectations.


* Partner with Sales and Brand teams to evaluate trade-offs across customers, brands, platforms, and tactics, balancing short-term ROI with long-term share and brand-building objectives.


* Identify opportunities to improve shopper engagement and conversion across highly individualized Grocery retail media networks and 3P Delivery platforms.


* Support innovation launches, assortment changes, seasonal events, and strategic business initiatives through coordinated media, promotion and merchandising plans.

Retail Media Activation & Campaign Execution



* Manage end-to-end campaign execution across Grocery retailer media networks and third-party delivery platforms, including campaign briefs, creative routing, retailer specifications, legal and brand approvals, launch timelines and post-launch stewardship.


* Coordin...