VP, Marketing Analytics Manager

Shape how we acquire and grow customers by turning digital signals into clear, measurable actions.

You'll lead performance analytics across key marketing and product journeys, partnering closely with teams to improve conversion efficiency and long-term value.

This role blends hands-on analytics with strong business judgment-prioritizing what matters, establishing standards, and accelerating delivery through smart automation.

If you're energized by connecting customer behavior to business outcomes, you'll find meaningful impact and growth here.

Job summary

As a Vice President, Marketing Analytics Manager in the Marketing Analytics team, you'll help us understand and improve the end-to-end digital acquisition journey-where customers engage, where they drop off, and what drives conversion and funding outcomes.

You'll translate complex channel, behavioral, and customer-level data into practical recommendations that improve performance and customer experience.

You'll set measurement standards and build repeatable analytical frameworks that scale across channels and journeys.

You'll collaborate with partners across Marketing, Digital Product, and Technology to deliver insight with speed, quality, and clear controls.

You will also help modernize how marketing analytics is delivered-strengthening data management, improving operational reliability, and using automation (including approved artificial intelligence-assisted approaches) to reduce manual effort and increase consistency.

You'll contribute to "human-in-the-loop" operating models by defining quality checks, monitoring signals, and explainability expectations so insights and execution can scale responsibly.

Job responsibilities


* Lead digital channel performance analytics across owned and paid channels, monitoring acquisition, engagement, conversion, and funding outcomes.


* Develop and maintain funnel analytics frameworks to pinpoint drop-offs and prioritize conversion opportunities across journeys.


* Partner with Digital Product and Marketing teams to assess customer experiences across acquisition paths and recommend improvements that increase conversion efficiency.


* Establish performance measurement standards and key performance indicator frameworks spanning impressions, clicks, applications, approvals, account openings, funding, and customer value.


* Leverage behavioral, channel, and customer-level data to uncover drivers of performance and optimize targeting, creative strategy, and channel investment.


* Design and deliver test-and-learn measurement approaches (including attribution and journey measurement) to quantify impact and inform decisions.


* Build repeatable datasets and automation-friendly outputs to accelerate reporting, analysis, and insights delivery.


* Develop and implement data management strategies for marketing execution, including automated operational reporting and data quality monitoring.


* Implement proactive issue detecti...