Senior Manager, Marketing - Minneapolis Based

Job Description

POSITION SUMMARY:
The Senior Manager, Marketing position will serve as the leader and strategic marketing partner for the NMDP Foundation, responsible for advancing philanthropic growth and deepening benefactor engagement in support of the Foundation's mission.

This role will lead a team of individual contributors to develop and execute integrated marketing for fundraising and engagement campaigns that inspire giving, as well as acquire and retain benefactors and elevate NMDP's brand across diverse audiences.

This role is accountable for delivering data-driven marketing strategies that strengthens the acquisition of new benefactors and renews and retains previous benefactors.

This role will report to the Vice President, Marketing.

ACCOUNTABILITIES:


* Lead the team in developing and executing marketing strategies that directly contribute to the Foundation's annual fundraising revenue targets, including benefactor acquisition, retention, and campaigns across all giving levels.


* Serve as the primary marketing liaison to the NMDP Foundation, providing strategic counsel and tactical support to the Chief Philanthropy Officer and team.


* Build strategic communications plans aligned to the Foundation's business strategies and lead coordinated executions across direct reports and marketing team.


* Guide the marketing team in translating philanthropic goals into a meaningful case for support that is executed through compelling always-on and milestone campaign moments marketing campaigns that resonate with key benefactor audiences and inspire philanthropic support.


* Establish and oversee marketing performance metrics tied to fundraising outcomes, holding the team accountable for cost per acquisition, benefactor conversion rates and campaign ROI.


* Ensure the team builds and maintains productive cross-functional relationships to align marketing efforts with Foundation and organizational priorities.


* Responsible for marketing fundraising targets, budgets and resource allocation, ensuring the team optimizes spend toward highest-impact fundraising initiatives.


* Leverage testing frameworks and measurement practices, ensuring the team continuously optimizes campaign performance and shares learnings across the organization.


* Serve valiantly as a leader in the marketing function to achieve business and organization success.


* Advance the organization through innovative ideas.


* Grow the collective marketing talent by serving as a leader who exemplifies organizational values, builds a healthy team culture and emphasizes professional development.


* Other duties as assigned.

REQUIRED QUALIFICATIONS:

Knowledge of:


* Fundraising and benefactor engagement marketing, including annual fundraising planning, benefactor acquisition and retention strategies, campaign and case for support development, performance management and leveraging data insights to drive philanthropic growth.
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