Gerente de desarrollo de negocio - Servicios

The Business Developer Manager designs, develops and implements marketing plans and activities for Field Services.

This role will liaise with country BUs, functions, Field Service Sales & Global Field Services, and Global Marketing.

He/She is responsible to build the growth strategic plan, with a 3 year vision/execution roadmap for Service in the country.

The plan will be shared and aligned with the country BUs.

He/She will lead the Installed base traceability initiative for the country.

He/She will drive an execution plan to transform Install base traceability data into business generation opportunities, feeding sales teams to ensure effective IB monetization.

He/She works closely with the country BUs on the customer platforming and coverage to maximize Field Service Business opportunities.

He/She will bring the Global Field Service offers to the market, adapt the value proposition as needed, monitors the success of the offers and the marketing plan.

He/She will ensure Field Services Marcom activities and budgets are aligned with Field Service ambitions.

He/She will lead the definition and execution of the Field Services Campaign for the country quarter per quarter.

Essential Responsibilities:


* Drive the country demand generation plan in order to increase the pipeline of opportunities, with a focus on early stages (2-3-4).


* Deploy the offer roadmap per BU then per market segment with business potential


* Initiate Field Service offer launch plan according to the global offer launch process


* Define the local Go to Market FS strategy in line with the Country Plan for Global Accounts and Targeted Accounts and FS plan for Proximity accounts


* Adapt to the local market the Field Service Offers value proposition


* Articulate the consistency of all Field Service offers all along the life cycles stages, positioning as a top priority the Service Plans (service contracts)


* Implement corporate communication tools in line with the Asset Management Life Cycle wheel


* Define plan, execute and monitor the success of the Field Services sales campaigns, targeting segmented customers, with type of activity done per quarter


* Lead Install Base Traceability plan with execution to reach traceability knowledge targets and generate business opportunities for sales teams


* Organize Voice Of Customers to provide feedback to Corporate Field Service Marketing and also improve local offer positioning


* Establish privileged links with Global Strategic Account communities to boost Field Services


* Perform competitive analysis and identify strengths and weaknesses.


* Manage Field Service offer pricing based on historical data / margin expectations.

For this, he/she will rely on competition data and value base pricing


* Based on Installed Base platforming results, challenge BU/GFS Field service LOB to localize offers requiring product adaptation (local regulation and norms)

Main interactions:

FSV...