Vice President, Marketing Strategy Lead (Everyday 401(k) - Business Banking)

You will own annual planning and end-to-end campaign orchestration - from positioning and messaging through launch, optimization, and scorecard reporting - while operating within a strong control environment.

You will also translate performance data and customer insights into clear recommendations and executive-ready narratives that inform priorities, improve the acquisition funnel, and accelerate Everyday 401(k) growth.

As a Vice President, Marketing Strategy Lead for Everyday 401(k) you will lead customer-centric marketing strategy and go-to-market initiatives designed to drive awareness, consideration, enrollment, and ongoing engagement for solo and group Everyday 401(k) offers among small business owners.

In this role, you will partner closely with J.P.

Morgan Asset Management, Business Banking Product, Digital, Field/Business Relationship Manager (BRM) teams, Analytics, and Legal/Compliance to develop and deliver an insights-driven, multi-channel marketing strategy across email, owned digital experiences, paid "always on" media, and social.

Job Responsibilities


* Build and execute the annual Everyday 401(k) marketing plan for Business Banking, partnering with key stakeholders to define objectives, target segments (e.g., solopreneurs, employer groups), channel mix, and quarterly priorities.


* Create a steady marketing drumbeat that drives sustained awareness and enrollment for Everyday 401(k) within Business Banking, using a mix of always-on and campaign-based motions.


* Partner with Product and Sales leadership to translate the Everyday 401(k) roadmap into actionable go-to-market plans, including positioning, messaging, audience strategy, and channel selection aligned to Business Banking priorities.


* Own email marketing strategy and execution, including campaign calendar, segmentation, lifecycle/trigger opportunities, creative requirements, testing strategy, and performance optimization.


* Own and optimize the Everyday 401(k) digital property experience (e.g., Storefront 2.0) for Business Banking journeys, ensuring the path from discovery to education to application is clear, compliant, and conversion-focused.


* Manage disclosures and maintain a strong control environment, ensuring marketing materials, claims, and journeys follow required legal, risk, and compliance review/approval processes.


* Own performance scorecards and reporting, including monthly scorecards, ongoing KPI monitoring, and clear readouts of insights and actions to senior stakeholders.


* Support other high-impact initiatives, such as Wealth Management testing expansion or related cross-line-of-business experiments, based on evolving Business Banking priorities

Required qualifications, capabilities, and skills


* Bachelor's degree (4-year) in Business, Marketing, Communications, or a related field.


* Demonstrated ability to take initiative, own outcomes, and drive measurable results in a fast-paced, cross-functional en...