Senior Product Marketing Manager, RnR

At The IRONMAN Group, our purpose is clear: to inspire people to unlock their greatest potential through sport, pushing beyond limits to become the fullest expression of human achievement.

Through our BE ICONIC vision, we are building the most loved brands, producing the worlds most inspiring events, and fostering deeply engaged communities that change lives.

We aim to empower over a million athletes to cross a finish line each year and inspire a billion people worldwide through the power of the human spirit.

As part of our team, youlljoin a high-performance, caring culture where innovation thrives, communities are uplifted, and every achievement, big or small, is celebrated.Youllhelp shape experiences that fill hearts, consume minds, and enrich souls.

This is more than a job.Itsa chance to be part of a global movement, to lead from the front, and to leave a legacy.

Together, we create moments that last a lifetime.The IRONMAN Group is the world's largest operator of mass participation sports, delivering over 200+ events a year across 55+ countries thanks to a passionate global team.For more information, visitwww.ironman.com/about-ironman-group.

We are seeking a highly motivated individual for the position of Senior Product Marketing Manager, Rock n Roll Running Series North America, reporting to the Vice President Marketing, North America & World Championship Events, based in our Tampa, FL or Boulder, CO office.

The Opportunity: The Rock n Roll Running Series is our largest participation brand in North America.

The 2027 portfolio spans six events, Arizona, CELSIUS Rock n Roll Las Vegas, St.

Jude Rock n Roll Washington DC, St.

Jude Rock n Roll Nashville, San Diego and San Jose, planned to deliver over 125,000 runners.

This is a genuine player-coach role.

You will personally own the marketing strategy and execution for 2 to 3 events while leading and developing 1 to 2 Product Marketing Managers who own the remainder of the series.

You will set the North America Rock n Roll marketing strategy, and be accountable for the registration, revenue and runner experience outcomes that sit behind it.

The brand is at an inflection point.

Acquisition is strong, with first timers now 62% of the field, and Las Vegas up 15% year on year led by growth in the 25 to 34 segment, women and first-time runners.

Retention is the gap, with repeat participation slipping to 24%, and the series remains hyper local, with 53% of runners travelling less than 100 miles and around 91% domestic.

Our 2027 plan is built on four pillars: destination, community, modernisation and creative, supported by a brand refresh and a reworked Heavy Medals loyalty programme.

We are looking for a modern, culturally fluent marketer who can move Rock n Roll from an event series to a lifestyle brand.

Key Responsibilities: Portfolio Strategy & Commercial Ownership Own runner registration volume, revenue, yield and retention targets for the North America Rock n Roll portfolio.Develop and land the a...