Head of Critical Care Marketing

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The Vice President, Global Marketing, Critical Care is responsible for driving sustainable growth, portfolio value creation, and market leadership for the global Critical Care business.

As a key member of the business leadership team, this role defines and executes the global portfolio strategy while leading innovation, commercialization, and lifecycle management across the handheld and benchtop blood gas portfolio.

The VP serves as the voice of the customer and market within the organization, translating healthcare, customer, and competitive insights into strategic priorities, investment decisions, and commercial actions that deliver long-term business value.

This leader is accountable for partnering across R&D, Finance, Supply Chain, and Regional Organizations to ensure innovation investments, portfolio decisions, and go-to-market strategies are aligned with both near-term performance objectives and long-term growth ambitions.
Success in this role will be measured by portfolio growth, market share expansion, successful commercialization of innovation, customer adoption, profitability, and the development of a high-performing global marketing organization.

Key Responsibilities:
Strategic Leadership & Portfolio Direction
• Define and lead the global marketing and portfolio strategy for the Critical Care business, aligned with enterprise priorities and regional market needs.
• Drive portfolio prioritization, lifecycle management, and investment decisions to maximize long-term growth, profitability, and shareholder value.
• Lead market assessment, customer segmentation, competitive analysis, and strategic planning to identify growth opportunities and inform business decisions.
• Champion customer-centric decision-making by incorporating deep understanding of clinical workflows, healthcare economics, unmet needs, and evolving market dynamics.

Innovation & New Product Development
• Lead the marketing strategy for new product development, ensuring customer and market insights are translated into differentiated innovation opportunities and prioritized investments.
• Partner closely with R&D to shape portfolio roadmaps, product requirements, and innovation priorities that address future customer and market needs.
• Guide business case development and investment decisions using financial, commercial, and strategic evaluation frameworks.
• Drive successful launch planning and commercialization strategies to accelerate adoption and achieve business objectives.

Data-Driven Decision Making & Financial Leadership
• Leverage market intelligence and financial metri...