Product Director, Non-Personal Promotion & Omnichannel Strategy, DARZALEX

At Johnson & Johnson,we believe health is everything.

Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal.Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.Learn more at jnj.com .

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.

We provide an inclusive work environment where each person is considered as an individual.

At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:
Marketing

Job Sub Function:
Advertising & Promotions

Job Category:
Professional

All Job Posting Locations:
Horsham, Pennsylvania, United States of America

Job Description:

Johnson & Johnson is recruiting for a Product Director, Non-Personal Promotion & Omnichannel Strategy, DARZALEX, located in Horsham, PA.

About Oncology

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements.

Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures.

We lead where medicine is going and need innovators with an unwavering commitment to results.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

Position Description:

The DARZALEX® Product Director, Non-Personal Promotion & Omnichannel Strategy is responsible for developing and executing integrated customer engagement strategies that connect brand priorities with data-driven omnichannel activation.

This leader serves as the strategic architect for non-personal promotion (NPP) and media across healthcare professionals (HCPs), advanced practice providers (APPs), patients, and caregivers, ensuring coordinated engagement throughout the customer journey.

Working across brand, analytics, agency, and customer experience teams, this role drives the design and implementation of innovative omnichannel programs that deliver personalized, measurable, and impactful customer experiences.

The Product Director leads cross-functional teams to translate insights into action, optimize channel performance, and advance business objectives through best-in-class media and content strategies.

Key Responsibilities


* Media Executional Excellence - brand lead for strategic media planning, channel strategy, activation and investment across professional and consumer audiences, including HCP, APP, patient, and direct-to-consumer (D...