Marketing Lead, Cardiovascular – Electrophysiology and Heart Recovery

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Job Function:
Marketing

Job Sub Function:
Product Management

Job Category:
Professional

All Job Posting Locations:
Mongkok, Kowloon, Hong Kong

Job Description:
Job Description - Marketing Lead, Cardiovascular - Electrophysiology and Heart Recovery

Position Summary

The Marketing Lead, Cardiovascular - Electrophysiology and Heart Recovery, translates regional and global portfolio strategies into local commercial execution for Hong Kong (including special projects).

The role leads product marketing, launch readiness, customer engagement, sales enablement, market development, and performance management to accelerate therapy adoption, strengthen competitive positioning, and deliver sustainable growth in a compliant, customer-focused manner.
Key Responsibilities


* Commercial strategy and execution.

Translate global and regional strategy into local product marketing, launch, account activation, clinical readiness, field tools, and customer-facing materials.



* Launch excellence and market readiness.

Drive new product and market readiness, including sales force enablement, congress activation, early-experience capture, and post-launch performance management.



* Customer engagement and advocacy.

Deploy KOL, congress, peer-to-peer, and advocacy programmes that accelerate adoption and reinforce competitive positioning.



* Commercial performance and forecasting.

Own adoption KPIs, share trajectory, activation metrics, forecasting, inventory, and CAPEX alignment in partnership with Commercial, Supply Chain, and Finance.



* Cross-functional alignment.

Partner effectively across Marketing Strategy, Education, Commercial, Clinical, Medical/Scientific Affairs, Market Access, Supply, Finance, and regional teams.

Strategic Scope


* Electrophysiology innovation launch hub.

Position Hong Kong as a strategic APAC launch hub by accelerating adoption of mapping, ablation, PFA, diagnostic, ultrasound-enabled workflows, and other new technologies.

Convert innovation priorities into launch-ready plans, early experience capture, evidence generation, KOL advocacy, and scalable APAC playbooks.



* Heart Recovery therapy developme...