[Vision Care] Senior Brand Manager (Head of Specialty Category), Strategic Marketing, Specialty

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Job Function:
Marketing

Job Sub Function:
Multi-Family Marketing

Job Category:
People Leader

All Job Posting Locations:
Chiyoda, Tokyo, Japan

Job Description:

General Summary / 職務概要

Senior Brand Manager in VCC is responsible for Brand & P&L management as a total business owner.

Senior Brand Manager (Specialty lead, Band 31) oversees a wide array of business aspects below;


* Lead Specialty category's business strategy and execution plans to reach company's goals, by orchestrating close collaboration of key stakeholders.


* Lead and implementing comprehensive Specialty category marketing strategy that includes demand generation, new product launch.

Accountable for end-to-end holistic Specialty brand experience & execution considering consumer, customer, professional and other required stakeholders in line with company business and master brand strategy.


* Partner closely with global team as No.1 potential market to shape global Specialty strategy together


* Lead ACUVUE® brands equity building in the Specialty category as a brand guardian.


* Responsible to take a lead on team building and talent development for internal members.

Duties & Responsibilities / 職務および職責


* Manage Specialty product portfolio development.


* Develop annual category business plans along with company-wide strategies and oversee execution with business model/product/marketing/customerexperience innovations.


* Lead brand strategy, value proposition development and key product claim development in line with the global strategy.


* Shape the Specialty innovation idea (not limited to product, rather including solutions like services or messages) for Japan market


* Influence and ensure Japan innovation ideas are translated into the Global strategies and plans as No.1 potential market (worth for investment).


* Accountable for forecasts, profitability and other aligned strategic KPI attainment for Specialty business.


* Accountable for executions covering brand, product, IMC, digital, shopper & trade marketing field to effectively achieve company's short and mid/long term goals.


* Engage...