Senior Manager, Integrated Marketing & Brand Strategy

Your Job

The Senior Manager, Integrated Marketing & Brand Strategy will develop and execute integrated marketing programs that strengthen brand awareness, support business growth, and deliver a consistent customer experience across digital, experiential, and traditional channels.

This role will lead key marketing initiatives, including content strategy, website management, social media, trade shows and events, and marketing collateral , while partnering across the business to ensure alignment with broader commercial objectives.

This hybrid position will report to the G-P Center .

Our Team

Georgia-Pacific is a dynamic, mission-driven team focused on solving complex industry challenges through bold innovation and practical execution.

In this collaborative, high-performance environment, your ideas will be valued, ownership will be encouraged, and career growth will be supported through mentorship and meaningful responsibility.

What You Will Do


* Digital & Web: Translate segment priorities into demand programs; own website UX, SEO, analytics, and optimization.


* Content & Storytelling: Own annual/quarterly content strategy and the "Why GP" narrative; produce thought leadership and sales enablement assets.


* Social: Run GP Packaging social strategy, publishing calendar, campaigns, and quarterly performance tied to segment goals.


* Events & Activations: Standardize trade-show playbooks, manage logistics, measure leads/opportunities, and hand off to Sales.


* Print & Collateral: Direct brochures, presentations, signage; manage vendors and brand consistency.


* Brand & Analytics: Enforce brand standards, track KPIs, use market/customer data to optimize spend, and align with Sales and Commercial Ops.

Who You Are (Basic Qualifications)


* Bachelor's degree in marketing, Communications, Business, Journalism, or a related field


* Experience within the packaging, manufacturing, B2B, industrial, or related industries


* Experience supporting commercial organizations with account-based marketing, demand generation, or customer acquisition strategies

What Will Put You Ahead


* MBA or advanced degree

At Koch companies, we are entrepreneurs.

This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions.

Any compensation range provided for a role is an estimate determined by available market data.

The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location.

If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Hiring Philosophy

All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds.

We are Military Ready and Second Chance employers.

Learn more about our hiring philosophy here .

Who We Are

As a Koch company and a leading manufacturer of bath tissue,...