Physician Liaison

Reston Ear, Nose, & Throat, an affiliate ofSENTA Partners, is Northern Virginia's premier adult and pediatric otolaryngology center.

The specialists at Reston Ear, Nose and Throat are committed to providing compassionate and comprehensive care for a wide range of ear, nose, and throat (ENT) and allergy problems for adult and pediatric patients.

SENTA Partners is a leading Management Services Organization (MSO) specializing in providing comprehensive support to ENT and Allergy private practices.

Our mission is tohelp people Breathe better, Hear better, Livebetter.

At SENTA, we focus on the operational efficiencies and financial performance of our partner practices, allowing physicians to focus on delivering exceptional patient care.

We are committed to fostering a collaborative and supportive work environment where our employees can thrive and grow.

Position Summary The Physician Liaison is responsible for the recruitment and provision of the new patients to the assigned offices by creating and nurturing relationships with a variety of external referral sources, such as other physician groups, hospitals, physicians, nurses, office managers, and referral coordinators.

The Physician Liaison is responsible for building and growing referral relationships through coordinating sales activities, using a consultative sales approach, virtual outreach and other marketing and sales techniques.This role is critical to SENTA Partners overall success in achieving its vision of becoming the industry leading organization for ENT & Allergy physicians.

Key Responsibilities Develops and grows strong relationships with direct referral sources through scheduled account visits to recruit new patient referrals.Conduct face to face sales calls and presentations to referral sources, introducing ENT and Allergy services and new service lines.Obtains, interprets, and analyzes physician referral data to 1) optimize sales effectiveness, efficiency, and 2) to prioritize sales and logistics (routing) plans to reach weekly and monthly sales objectives.Leveraging the CRM, develops & maintains an effective field activity tracking system to document calls, call notes and other activities.Promotes and participates in community awareness through events and outreach.Defines and contentiously refines competitive landscape and value proposition (pitch) of the assigned practices.Resolves physician customer service calls, taking initiative to make decisions within authorized scope of responsibility, or directing decision making to the proper authority.Provides timely follow up on specific questions, areas of interest, and/or concerns expressed by referral sources.Facilitate introduction of new referring physician & relevant support staff to assigned practices.

Ensures all new referral sources receive appropriate and timely educational information (i.e., bio on MDs, patient outcomes data, set up meeting with physician team, etc.)Works with organizations leadership on referral source ret...