Sr. Manager, Lifecycle Marketing

Job Title: Sr.

Manager, Lifecycle Marketing
Location: New York, NY (Flatiron HQ) - 3 days onsite, 2 days remote

About The Job

TileBar is an innovative industry leader transforming the tile, interiors and surfaces market in the United States.

As a rapidly growing company, we are redefining how homeowners and designers shop for projects.

With an ambitious vision to lead the multi-billion-dollar tile category, we are seeking a visionary, strategic, and hands-on creative leader to shape the future of our brand and join our dynamic team.

In this role, you will play a vital part in our growth trajectory.

The Senior Manager, Lifecycle Marketing owns TileBar's owned channel strategy end-to-end from campaign execution to the thoughtfully designed journeys that guide customers from first discovery to purchase and beyond.

This role serves two distinct audiences: residential homeowners and interior designers, each requiring their own messaging strategy and funnel approach.

A significant focus is on increasing repeat rate and lifetime value among the design and architect community, where the opportunity is substantial.

Beyond email campaigns and flows, this person will help build SMS into a fully realized channel alongside email, and will play a key role in TileBar's omnichannel growth, connecting the digital experience to a rapidly expanding showroom footprint, with 11 doors open by end of 2026 and 8 more slated for next year.

The role partners closely with Creative, Web/Ecomm, Digital Marketing, Analytics, and Sales, and reports to the VP of Marketing.

It's the right fit for an analytical thinker who obsesses over customer journeys, enjoys building, testing and iterating, and has a passion for home and design.

Essential Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

Other minor duties may be assigned.

• Own the full lifecycle marketing program, including strategy, execution, and optimization, serving both residential homeowners and interior designers with distinct journeys and messaging for each audience.

• Design and manage automated flows and campaign programs that move customers from discovery to purchase

• Own the strategy to drive repeat rate and LTV, with particular focus on the designer and architect community.

• Lead creative testing cadence across campaigns and flows; own reporting, communication of results, and development of best practices.

Manage briefing to the creative team and internal review process.

• Build SMS into a fully realized channel alongside email, identifying opportunities to deepen engagement and extend the customer journey across both digital and showroom touchpoints.

• Partner with Analytics team to ensure first-party data is being fully utilized to send the right message, to the right customer, at the right time.

Own ESP/vendor relationships and platform optimization.

• Define and track KPIs across the lifecy...