Site Merchandising Specialist

Overview Do you love food, digital marketing, and finding smarter ways to connect customers with what they need? Baldor Specialty Foods is seeking a Site Merchandising Specialist to help optimize and enhance the digital customer experience across our web and app ecommerce platforms, with the goal of increasing basket size and LTV.

Most of our chef customers use our Baldorfood.com website and our app to order the ingredients their menus require.

The person in this role will help ensure that these customers can easily find, explore, and purchase the products they need while supporting Baldor's growth objectives.

The role will own product discoverability and search optimization (on-site and SEO/AEO) and support digital merchandising initiatives, which includes building and maintaining campaign landing pages and promotional experiences, enhancing product detail pages and customer journey improvements, and utilizing data to identify opportunities for continuous improvement.

This person will also stay on top of emerging digital trends and AI-powered tools that can help make our work smarter, faster, and more effective.

This person will also be responsible for website production and CMS ownership.

This person will work closely with colleagues within Marketing, including the Content Marketing Manager who develops messaging, storytelling and campaign content, as well as the Creative team who are responsible for design and photography, as well as cross-functionally with Merchandising, Product, Technology and Analytics teams.

The ideal candidate combines digital and ecommerce optimization expertise with strong analytical thinking, attention to detail, and a passion for food.

This is an exciting opportunity for a digitally minded marketer looking to deepen experience in ecommerce, digital merchandising, customer experience, and emerging digital technologies withing a fast-paced, data-driven organization.

The role will report to the Manager, Digital Merchandising & Content Strategy, and work on a hybrid schedule from our Bronx, NY office.

Key Responsibilities: Ecommerce Experience & Optimization Manage and optimize the ecommerce experience to improve customer engagement, conversion, and revenue.Monitor customer behavior, site performance, and journey analytics to identify opportunities for improvement.Execute site enhancements, navigation updates, category page optimizations, and UX improvements that remove friction and increase conversion.Support testing initiatives, including A/B testingStay informed on emerging ecommerce, customer experience, and digital merchandising trends to bring new ideas and best practices to the business Search Optimization Own on-site search performance across web and app experiences.Continuously optimize search relevance, synonyms, taxonomy, filters, internal linking, and on-page search elements.Monitor evolving search technologies, including AI-powered search experiences and industry best practicesPartner with content and merc...