Sr. Retail Marketing Manager

Senior Retail Marketing Manager (DOE up to Marketing Director) Do you see opportunity where others see regulations? Can you turn customer insights into measurable growth? Are you passionate about creating marketing strategies that keep customers coming back while attracting new ones? PTCE is looking for a Senior Retail Marketing Manager to lead marketing for Commencement Bay Cannabis, our five-store retail operation.

This role owns customer acquisition, customer retention, promotional strategy, digital marketing, and retail brand execution while partnering closely with the Prismatic Brands marketing team on product launches and retail merchandising.

This leadership role is for someone who loves blending strategy, creativity, analytics, and execution -- someone who can set the vision and lead a talented team to deliver it.

Candidates who bring director-level experience will be considered for the Marketing Director title and compensation band.

About the Role You'll own the entire customer journey from attracting new customers and converting first-time shoppers into loyal advocates to building promotional campaigns that increase traffic, basket size, and customer value.

Working closely with the Vendor Manager, Retail Buyer, Store Managers, and executive team, you'll develop data-driven marketing strategies that keep us competitive.

You'll also lead a team of 2-3 marketing professionals (full-time employees and contractors).

This role suits someone who's equally comfortable setting strategy and getting hands-on with execution -- and who's energized by the specific challenges of marketing in a regulated industry.

What You'll Be Doing Strategic Marketing Leadership: Develop and execute integrated marketing strategies that drive customer acquisition, retention, revenue growth, and speak directly to our target markets and customer segments Conduct market research and competitive analysis, and translate insights into actionable strategy Develop and manage marketing budgets Own the annual marketing roadmap, setting priorities and budget across every channel Customer Retention & Loyalty Own customer retention strategy across all retail channels Develop campaigns that increase purchase frequency and customer value Manage and optimize our loyalty program Drive engagement through our mobile app, email marketing, and SMS Build segmented customer journeys based on purchasing behavior Measure retention, churn, repeat purchase rate, and customer value Promotions Strategy & Vendor Coordination: Lead the strategy, planning, execution, and performance analysis of promotional campaigns across all retail locations in our hypercompetitive, discount-driven market -- setting the marketing strategy and rationale behind which offers we run, when, and why.

Partner with the Vendor Manager to evaluate vendor-proposed promotions against our brand strategy, margin goals, and customer data -- pushing back where a proposal doesn't serve our goals Work with the retail buyer and ...