Sr. National Account Manager (New Business Development)

Your Job

The Senior National Account Manager, New Business Development will be responsible for leading and growing a portfolio of strategic emerging retail customers for Georgia-Pacific Retail Consumer Products, while serving as a key liaison for cross-enterprise growth initiatives across GP Retail and GP PRO and Anchor Packaging.

This role manages a diverse customer base that includes National Home Improvement, Hard Discount, Hyper Discount, and other emerging retail channels.

Over the past 24 months, this business has delivered significant growth through expanded partnerships and distribution gains with customers including ALDI, Lidl, Home Depot, and Lowe's, establishing several of Georgia-Pacific's fastest-growing customer relationships.

The Senior National Account Manager will be responsible for continuing to accelerate growth by developing customer-specific strategies, expanding category presence, identifying new business opportunities, and delivering profitable volume and share growth across the portfolio.

The role requires strong customer relationship management, strategic business planning, financial acumen, and cross-functional leadership.

The successful candidate will partner closely with Category Management, Customer Planning, Brand Marketing, Supply Chain, and Revenue Management teams to develop and execute joint business plans that create value for both Georgia-Pacific and its customers.

This position reports to the Senior Customer Team Leader, Target & New Business Development and offers flexibility in work location.

What You Will Do


* Lead customer relationships and business development activities across New & Emerging Retail channels, including National Home Improvement, and Hard Discount customers.


* Deliver annual growth against key Georgia-Pacific measures including Net Revenue, NIAT, Market Share, DSMP, IDM, and Forecast Accuracy.


* Develop and execute customer-specific growth strategies that expand distribution, accelerate category penetration, and deliver profitable sales growth.


* Build strong customer relationships through effective wiring at multiple levels of the organization, including buyers, merchandising leaders, category teams, and senior decision-makers.


* Identify, pursue, and execute new business opportunities that support Georgia-Pacific's growth objectives.


* Create long-term value by understanding customer strategies, financial objectives, shopper needs, and growth priorities.


* Partner with Retail and GP Enterprise teams to develop mutually beneficial Joint Business Plans that support sustainable growth.


* Lead customer meetings, line reviews, growth summits, and annual planning processes across Tissue, Towel, and Disposable Tableware categories.


* Collaborate with Category Management and Customer Planning teams to develop data-driven selling stories, assortment recommendations, distribution expansion opportunities, and promotional strategies.


* Own an...