Vice President, Digital Campaign Delivery Lead

Drive impactful digital marketing campaigns for Business Banking, collaborating across teams to deliver customer-focused solutions and operational excellence.

As a Vice President, Digital Campaign Delivery Lead in Business Banking, you will lead a team responsible for executing acquisition campaigns across digital channels.

You will coordinate cross-functional delivery, ensure launch readiness, and drive continuous improvement through automation and AI-enabled capabilities.

Your leadership will influence stakeholders and optimize customer-facing marketing experiences.

Job Responsibilities


* Lead end-to-end execution of digital acquisition campaigns across landing pages, email, paid media, and public digital channels.


* Partner with Strategy, Product, Digital Content Experience (DCE), and Creative teams to translate business objectives into effective campaign briefs and execution plans.


* Coordinate stakeholder reviews and approvals across Legal, Compliance, Risk, and business partners.


* Ensure creative assets and customer experiences are implemented accurately and consistently across digital channels.


* Support optimization efforts by providing campaign performance insights and recommendations to DCE, Creative, Product, and Analytics partners.


* Own and evolve the campaign execution operating model, including workflows, governance, documentation standards, and delivery processes.


* Drive cross-functional coordination to ensure readiness across targeting, creative development, approvals, production, and technology implementation.


* Monitor key performance indicators and operational metrics to ensure successful campaign outcomes.


* Ensure audit-ready execution through disciplined documentation, process adherence, and controls governance.


* Lead, coach, and develop a team of campaign managers, setting clear expectations for prioritization, accountability, and execution excellence.


* Identify and implement automation and AI opportunities across campaign intake, workflow management, quality assurance, reporting, and execution processes.

Required Qualifications, Capabilities, and Skills


* Minimum 5 years of experience in digital marketing, campaign management, marketing operations, or acquisition marketing.


* Demonstrated leadership experience managing teams and delivering results in a highly regulated environment.


* Proven ability to lead end-to-end campaign execution from planning through launch and optimization.


* Strong understanding of digital marketing execution, customer journey fundamentals, creative review processes, and campaign optimization techniques.


* Experience partnering with Legal, Compliance, Risk, and Control functions and navigating formal approval processes.


* Exceptional stakeholder management and communication skills within complex matrixed organizations.


* High attention to detail with disciplined documentation and audit-ready execut...