Business Development Specialist

Primary Function

The Business Development Specialist I supports revenue growth by identifying, developing, and advancing sales opportunities through proactive prospecting, lead management, customer engagement, and market intelligence activities.

This role serves as a key link between prospective customers and the sales team, ensuring accurate information, timely follow-up, and effective territory development to support business objectives.

Essential Duties

Lead Generation & Prospecting


* Contact customers and prospects seeking material handling products and services


* Qualify leads and identify viable sales opportunities


* Research new and expanding facilities to identify potential business opportunities


* Obtain key customer contacts and secure appointments on behalf of sales representatives


* Generate sales leads for relationship accounts and target accounts as requested

Customer Engagement & Sales Support


* Conduct telephone sales calls to promote marketing campaigns, company programs, and events


* Follow up with customers and prospects through phone, email, and direct mail communications


* Document customer and prospect information and communicate opportunities to the appropriate sales manager or sales representative in a timely manner


* Represent the company professionally in all customer interactions

CRM & Market Intelligence


* Gather customer and prospect information to maintain CRM records and market intelligence


* Maintain accurate account and opportunity data within the CRM system


* Collect and update customer, contact, and market information to support sales activities

Reporting & Business Analysis


* Evaluate lead sources to assess effectiveness and return on investment


* Prepare win/loss reporting and sales performance analyses


* Analyze sales and market data to support business development strategies and decision-making

Minimum Requirements

Education

Associate degree or equivalent experience.

Work Experience

0-2+ year's general customer service experience, inside sales or business development.

Physical

Must be able to sit for long periods of time

Other


* Excellent professional and energetic customer service skills.


* Outreach background preferred.


* Strong telephone skills.


* General knowledge of our product line and market environment.


* Experience with CRM and mapping customer's journey a plus.

General computer knowledge with intermediate word processing skills

This job description is not intended to be all-inclusive.

Your supervisor may request and assign you similar duties.

Any major modification of this job role requires Human Resources approval.Gregory Poole Equipment Company is an Equal Opportunity/Affirmative Action employer and will consider all qualified applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, protected veteran sta...