Brand Manager, Adult Tylenol Megabrand

Description

Kenvue is currently recruiting for a:

Brand Manager, Adult Tylenol Megabrand

What we do

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.

We are passionate about insights, innovation and committed to delivering the best products to our customers.

With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information , click here .

Role reports to:
Sr Mgr Pain Adult Tylenol & Megabrand

Location:
North America, United States, New Jersey, Summit

Work Location:
Hybrid

What you will do

The Brand Manager will lead Adult Tylenol Megabrand Strategy & Execution.

In this capacity, they will be responsible for leading the portfolio architecture and strategy, performance and measurement process across the category/competitive landscape and overall integrated business planning process.

This person will play a critical role in developing campaigns for Adult Tylenol across Megabrand and Tylenol's strategic audience targets.

They will play a critical role in managing Adult Tylenol's media strategy, planning, and performance evaluating in partnership with the Integrated Media and agency teams.

They will be an integral part of activating our US 3-year operating model and work closely with our cross-functional team.

Looking for a highly strategic, analytical leader to be part of the Pain Care leadership team and elevate our portfolio and growth strategy to new heights.

Key Responsibilities


* Deep understanding of the category and competitive landscape to best share our portfolio strategy across long-term horizon.


* Can develop, lead, and execute strategic plans to meet future needs and expectations for the Franchise, including monitoring market dynamics to develop and/or change strategic and tactical marketing plans.


* Achieves sales, consumption, and share objectives for the Franchise


* Can lead communications and campaign development for Adult Tylenol.


* Will be responsible for Adult Tylenol National and Retail Media strategy, planning, and performance monitoring as well as optimizations to the plan.


* Partners with cross-functional stakeholders across Commercial, Business Intelligence, Sales, Operations to achieve brand / business outcomes.


* Creates a high-performance culture that instills integrity, creativity, teamwork, insight and excellence throughout the mar...