Digital Marketing Manager

Job Summary

Oversees HTB digital strategy, marketing operations, creative direction and staff responsbile for those duties.

This role blends strategic thinking with hands-on execution across email, content, web, automation, and CRM to drive measurable pipeline and revenue growth.

This position will work cross-functionally with sales, design, and product to build repeatable systems that turn prospects into customers.  

Key Responsibilities / Essential Functions

Reasonable accommodations may ben made to enable individuals with disabilities to perform the essential functions. 


* Coordinate with marketing team to determine integrated marketing strategy in alignment with company goals and vision through digital channels including email, web, automation, and CRM. 


* Design and implement ROI driven campaigns across channels including marketing automation, email, website, digital ads, SEO, and CRM. 


* Set up tracking, UTMs, and dashboards to measure campaign performance across all channels. 


* Own organic search strategy including keyword research, on page CEO, site architecture, and backlink strategy. 


* Monitor and optimize AI-driven search and answer engines to support visibility through these emerging channels. 


* Build and maintain attribution reporting that connects all marketing activity to pipeline and revenue outcomes (cost per lead, cost per acquisition, marketing influenced).


* Create and provide reporting including analytics from a variety of sources (Google Analytics, Google Data Studio/Looker Studio, HubSpot, CRM reports, etc.), translating data into clear recommendations for leadership.


* Own day-to-day management of the company website, including content updates, landing pages, and optimize pages for conversions. 


* Build and maintain automated workflows and continually test to improve efficiency and conversion rates at every stage. 


* Apply CRO best practices (page speed, form design, messaging, mobile experience) to continuously optimize website and campaign performance. 


* Collaborate with marketing team to maintain customer-facing collateral such as one-pagers, presentations, email templates, and campaign toolkit, ensuring consistency with brand and compliance standards. 


* Collaborate on the holistic customer experience strategy with internal partners and other members of the marketing team to ensure all content is optimized and consistent across all platforms and user experiences. 


* Manage digital platforms and relationships with outside agencies and vendors including scoping work, managing budgets, and holding partners accountable to KPIs.  


* Serve as primary point of contact for the website vendor(s) and coordinate major and minor site upgrades (content and programming) with appropriate IT and internal staff. 


* Provide leadership of assigned team by leading efforts in recruitment, interviewing, and training employees. 


* Plan,...