Marketing B2C/eCommerce Channel Manager

What you will do: Performance Marketing andDemand Generation Develop andimplementcampaignstailored to target audiences' motivationsand needs.

Createmarketing programs that increaseinbounds (calls,financing applicationsand other web forms, chats)andleadqualityto meetKPItargets.

Collaborate with marketing, finance, and sales teams to develop resourcesand toolsthat create engagement, drive inbounds, and nurture prospects through the buying journey OwnB2C channelKPIs including site users, inbounds (calls, financing applications and other web forms, chats),CPL, CAC, andeCommercerevenue contribution.

Utilizedataandanalytics,marketing tools/technologies, and customer feedback to improve campaign performance.

Marketing Attribution and Reporting Partner withmarketing,salesandITteammembersto build andoptimizea full-funnel marketing attribution capability to measure the impact of marketing investments on inbounds,pipeline, and revenue.

Establish attribution reporting, performance dashboards, and actionable insights that improve ROI and budget allocation.

Utilizeattribution data, analytics, and performance insights to continuouslyoptimizeB2C campaigns, improve conversion rates, and maximize marketing effectiveness and revenue impact.

Event/Tradeshow Marketing LeadB2C channeltradeshow and event marketing executionandperformanceand sales support.

Measure andoptimizeevent ROI through lead generation,pipeline contribution, and revenue.

Collaboratewith sales teams to supportpost trade show /event follow-up.

Knowledge and Skills: Knowledge of digital marketing and performance marketing, including SEO, GEO, AIO/AEO, PPC, email and SMS marketing, CRO, web analytics, and social media marketing.

ExperiencewithGoogle Analytics 4, Google Tag Manager, Google Search Console, Google Ads,and related performance marketing platforms.

Experience with marketing automation platforms, CRM systems, attribution tools, and CMS.

Experienceworking withthird-party marketing agencies and vendors.

Analytical and problem-solving skills with the ability to interpret complex data sets, evaluate campaign performance, and make data-driven decisions.

Ability to conductfull-funnel marketing analysisandcustomer journey optimization.

Requirements: Bachelor's degree in marketing, Business, or a related field 7+ years of experience indigital marketing, performancemarketing, eCommerce and lead generation Experience managing eCommerce websites and platforms, including Shopify or WooCommerce Experience managing paid media, SEO, GEO, AIO, website optimization, and marketing automation Ability to work independently, manage multiple projects or brands, and meet deadlines Capable of sitting for extended periodsand successfully completing post-offer physical and drug testing.